Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political‚ Economic‚ Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths {draw:frame} Group Members:
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Documentary letter of credit When a buyer in one country wants to pay a seller abroad he asks his bank to «issue» or to «open» a letter of credit. It means that the buyer’s bank issues a documentary letter of credit. It is an agreement with banks‚ made by a buyer‚ provided certain conditions are fulfilled. The issuing bank asks its correspondent bank — usually in the seller’s country — to advise and confirm the credit. The advising bank informs the seller that the credit has been opened. As soon
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PEST ANALYSIS OF TESCO Tesco was founded in 1919 by Jack Cohen. The supermarket chain now has stores in 14 countries across Asia Europe and North America. Sir Terry Leahy chief executive since the mid 1990s states. "Our core purpose is‚ ’To create value for customers to earn their lifetime loyalty’. We deliver this through our values‚ ’No-one tries harder for customers’‚ and ’Treat people how we like to be treated’". The underlying aim is of course to make higher profits‚ but there is a clear
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Substantial Content I. Importance of natural method of pest control The problem with broad range conventional pesticides is that they not only kill the bad bugs‚ but they rub out the good bugs‚ too. A garden without natural predators means a world of insects gone wild. There’s nothing left to keep pest levels in check. In fact‚ chemicals can mean double trouble because although you wipe out the first wave of pests‚ the second wave which is not the usual pest‚ but another insect moving into the area can cause
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Our third consideration was cultural and aesthetic appeal. In terms of aesthetic‚ FACE blends in well with neighboring businesses: it is minimalist and unassuming‚ yet classy and cool. They also have a distinctly “progressive” tone that sets them apart from similar businesses‚ insofar as they emphasize all-natural offerings and employ gender neutral colors and messages. This is achieved without any overt political messages or tinting‚ which means they probably won’t lose much business on cultural
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UID – A TRANSFORMATIONAL INITIAVE OR A PIPE DREAM Statement of the Problem 1. This research paper seeks to study and analyse the Unique Identification Card project to bring out relevant aspects of the project which make it a unique project from Indian perspective‚ its benefits as also the current challenges/ barriers faced by the Indian government. The paper also seeks to develop a road map for its successful implementation in the Indian scenario. Hypothesis 2. The Unique Identification number
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PEST Analysis The PEST analysis is used in this report to evaluate the political‚ economic‚ social and technological aspects of the macroeconomic environment in the targeted market‚ Russia. This study helps to frame the basis for the decision-making about a possible market entry. Thus‚ it is of vital importance to scrutinize the macroeconomic environment as part of the market research. Political and Legal Aspects According to the Russian 1993 Constitution‚ Russia is a democratic federative state
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world’s fifth largest medium and heavy commercial vehicle manufacturer‚ and the world’s second largest medium and heavy bus manufacturer. PEST ANALYSIS Political: • Strong tax incentives for inbound investors • Strong political motivation for globalization • Strong reputation and trust • Adaptive legislative framework • Negative effect on the IT industry after 2009 as the government’s initiative of Tax holiday under STPI expires (Thinking Street 2007). Economic: • Strong technical skills
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Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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Credit card debt is a very big problem that is being faced by a lot of people who have been irresponsible and undisciplined in the use of their credit card. Though some might have landed up with credit card debt due to some unfortunate event/emergency in their life‚ most people carry a credit card debt due to their own wrong doings (i.e. wrong usage of their credit card debt). There are a lot of ways to pay off credit card debt and a lot of people do achieve this feat (i.e. are able to pay off credit
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