MARKETING 611 SECTION 005 CITIBANK INDIA CASE Learning Team A5: Mohammad Al-Ali‚ Greta Carlson‚ Patricia Ligon‚ Scott Schultz‚ Mike Xu‚ Max Young Word Count: 1496 In assessing the marketing strategy of Citibank India’s credit card business‚ Harpreet Grewal is faced with two choices: maintain the current strategy‚ with its higher margins but shrinking growth opportunities‚ or expand into new target segments/geographies with their attendant challenges and uncertainties. He would likely
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SWOT ANALYSIS - BarclayCard Summary of Recommendations Barclaycard has been the first mover in the UK for credit card services. They have intensely used advertisements as the main method of attracting customers using the message peace of mind to attract their customers to use their cards. However‚ recently many new entrants have entered the market to drive competition up and reduce the value of each Barclaycard credit cards. The following is a list of recommendations that Barclaycard should implement
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Commercial-In-Confidence EOI – MUltiMedia Contact Centre System with Voice Logger 7/10/2008 KENYA COMMERCIAL BANK LIMITED EXPRESSION OF INTEREST (EOI) FOR THE SUPPLY‚ IMPLEMENTATION AND MAINTENANCE OF A MULTIMEDIA CONTACT CENTRE SYSTEM WITH VOICE LOGGER Release Date: 11th July 2008 Last date for receipt of responses: 8th August 2008‚ 15:00 hours (3pm) East African Time (in Nairobi) Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 2 of 18 7/10/2008
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This research document is a general over view of Peru with emphasis on Politics‚ Economy‚ Social‚ and Technology of the country. In researching Peru‚ I have found many interesting facts and have learned many fascinating things about this country’s deep heritage. Peru is a country with a lot of potential when it comes to the business world‚ in this document I hope to show that. The History of Peru The United States Government has this to say about the Peruvian history‚ “When the Spanish landed
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PEST ANALYSIS OF TATA MOTORS PEST ANALYSIS POLITICAL Since Tata Motors operates in multiple countries across Europe‚ Africa‚ Asia‚ the Middle East‚ and Australia‚ it needs to pay close attention to the political climate but also laws and regulations in all the countries it operates in while also paying attention to regional governing bodies. Laws governing commerce‚ trade‚ growth‚ and investment are dependent on the local government as well as how successful local markets and economies
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PEST Analysis for Sony Corporation POLITICAL FACTORS Political factors for Sony Corporation can be changed at any time. TheGovernment holds the power to change any policies and regulationswhich may affect Sony at the time. The credit crunch and the recession may become reduced‚ therefore resulting in better trades for Sony Corporation. However this also means that the same has occurred for Sony¶s competitors. This means that Sony must develop ideas on how to stay ahead of its competitors. The
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PEST Analysis of Confectionary Industry The Commonwealth of Australia has stable liberal democratic system with policies that support industrial growth (Australianpolitics.com‚ 2009). There is steady growth in labor market as well since 2001 (Chandra Shah‚ Gerard Burke‚ 2006). There are no additional restrictions enforced due to ecological factors on the confectionary market except for regular industry norms to take into account ecological issues. So political factor of PEST analysis is conducive
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BSBMKG414A – UNDERTAKE MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in
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Political Maersk ’disappointed’ with China’s rejection of an industry alliance 19 June 2014 Last updated at 02:14 BST Plans for a new international shipping alliance to cut costs have been rejected by China. Already approved by the US and the EU‚ the so-called "P3 Network" was meant to operate in a similar way to code-sharing deals between airlines. It would have allowed the world’s top three container-shipping operators to share vessels and port facilities‚ with plans for about 250 ships to
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Poter’s Diamond Analysis on FDI in India Factor Condition; ➢ India is the second most populous country in the world. Some 68% of the population still lives in rural areas. A total of 550 million Indians are under the age of 25 and 350 million under 15 years (IBEF‚ 2008). By 2013‚ the net addition to the productive population (age 25-44 years) will be 91 million‚ or 33 %. The biggest benefit of this demography is the high consumer base [pic] [pic] ➢ The working age populaton is expected
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