world’s fifth largest medium and heavy commercial vehicle manufacturer‚ and the world’s second largest medium and heavy bus manufacturer. PEST ANALYSIS Political: • Strong tax incentives for inbound investors • Strong political motivation for globalization • Strong reputation and trust • Adaptive legislative framework • Negative effect on the IT industry after 2009 as the government’s initiative of Tax holiday under STPI expires (Thinking Street 2007). Economic: • Strong technical skills
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Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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2013 | Cruise Line | Cruise Ship | Date | Number of Passengers Affected | Number of Crew Affected | Celebrity Cruises | Celebrity Infinity | 03/17 - 04/01 | 101 of 2086 (4.84%) | 17 of 927 (2.05%) | Princess Cruises | Ruby Princess | 03/03 - 03/10 | 266 of 3129 (8.50%) | 10 of 1‚189 (0.84%) | Royal Caribbean Cruise Line | Vision of the Seas | 02/25 - 03/08 | 118 of 1991 (5.93%) | 3 of 765 (0.39%) | 2012 | Cruise Line | Cruise Ship | Date | Number of Passengers Affected | Number
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1. How should Smooth Sailings’ mana gement perform the recoverability test for the cruise ship as of December 31‚ 2010? FASB ASC paragraph 360-10-35-23 states that for measuring an impairment loss‚ long-lived assets should be group with other assets and liabilities at the lowest level for which identifiable cash flows are largely independent of the cash flows of other assets and liabilities 2. What assets and liabilities should be included in the “asset group” as defined by ASC 360- 10
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SUBJECT: Ms.Rogers Kailin(Karen) Dong September 3rd‚ 2012 Recommend a cruiser behavior estimation system to improve CRM process As you requested‚ I have investigated the current competitive position and strategies of Carnival Cruise Line (CCL) and implemented the analysis. I suggest that CCL keep promoting the “Fun Ship” theme and make an IT investment in Cruiser Behavior Estimation system by analyzing the consumer behavior activity data. The IT improvement will help CCL to achieve the future goal
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examine the role that Caribbean cruise tourism is playing in the economies and social sectors of the region. What are the economic and social costs/ benefits derived from this type of industry? What should Caribbean countries be doing to derive more benefits and mitigate social and environmental damage? | Table of Contents INTRODUCTION 3 ECONOMIC IMPACTS 3 SOCIAL / SOCIAL-CULTURAL IMPACTS 7 ENVIRONMENTAL IMPACTS 11 RECOMMENDATIONS 16 THE FUTURE OF CRUISE TOURISM 20 CONCLUSIONS 23 Bibliography
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PEST Analysis PEST analysis of polish market with a particular focus on the polish construction industry has been conducted in order to investigate the important factors that are influencing the industry in this country and having an impact on the companies operating or planning to operate in Poland in the construction sector. This analysis has been conducted in order to help assess how attractive the construction industry in Poland is and what factors can help it to develop or stop the development
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|Cruise line: |Target market’s |Benefits offered (differentiation): | |Carnival Cruise lines |All ages |a wide variety of on-board choices; a fun‚ relaxed | |Resort / Contemporary Cruise | |atmosphere; outstanding value; and beautiful and exciting | |Lines |
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PEST stands for the analysis of the external factors which is beneficial when conducting research before beginning a new project or to help conduct market research. These factors are: * Political – Laws‚ global issues‚ legislation and regulations which may have an effect on your business either immediately or in the future. * Economic – Taxes‚ interest rates‚ inflation‚ the stock markets and consumer confidence all need to be taken into account. * Social – The changes in lifestyle and
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long as possible before you have your home or business professionally serviced for pest control problems. This is false. Pests multiply rapidly and if you see one there are probably plenty more in hiding. Many pests produce egg sacks that contain numerous eggs. For instance‚ the cockroach lays an egg sack containing approximately 15 to 30 baby cockroaches. These baby cockroaches breed in as early as two weeks. A pest infested structure will continually become more infested as long as you ignore the
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