PEST ANALYSIS OF TESCO Tesco was founded in 1919 by Jack Cohen. The supermarket chain now has stores in 14 countries across Asia Europe and North America. Sir Terry Leahy chief executive since the mid 1990s states. "Our core purpose is‚ ’To create value for customers to earn their lifetime loyalty’. We deliver this through our values‚ ’No-one tries harder for customers’‚ and ’Treat people how we like to be treated’". The underlying aim is of course to make higher profits‚ but there is a clear
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and capabilities in strategy formulation. • The resources of the firm • Organizational capabilities • Appraising the profit potential of resources and capabilities • Putting resource and capability analysis to work—a practical guide • Creating new capabilities. Shifting the Focus of Strategy Analysis: From the External to the Internal Environment THE FIRM Goals and Values Resources and Capabilities Structure and Systems THE INDUSTRY ENVIRONMENT STRATEGY STRATEGY •Competitors •Customers
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Unit 4- Task 4 SWOT Analysis “The results of a questionnaire given to 200 people that regularly visit McDonalds found the following: * 85% are happy with the service in their local McDonalds. * 80% would like McDonalds to be open 24/7. * 50% thought they could make a happy meal healthier. * 65% would like more wraps on the menu. * 30% would like part of the menu to be focused on healthier options. * 20% said staff were unfriendly. * 90% said parking facilities were good
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PEST ANALYSIS The PEST analysis is a useful tool for understanding market growth or decline‚ and as such the position‚ potential and direction for a business. PEST is an acronym for Political‚ Economic‚ Social and Technological factors‚ which are used to assess the market for a business. Basically it is a scan of macro-external environment‚ in which a business wants to operate. Political Factors include: • Tax policy • Employment laws • Trade restriction and Tariffs
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PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5‚490.4 billion of economic activity * 10.4% of total GDP * 214‚697‚000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism industry‚ I have
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Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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What is an Entrepreneur? Debated for many years‚ this vital question to the study of entrepreneurship continues to be criticised and analysed by some of the worlds leading researchers. The term entrepreneur comes from the French word entreprendre‚ which means to under take or to go between. Entrepreneurship did not really emerge into the UK until the Thatcher years (1970s) after the de-regulation of many of the country ’s companies including gas‚ electricity‚ water and the railways. It was almost
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company I couldn´t even see him because he is very dedicated to his business and keeps innovating and implementing new growing strategy. After seeing all his efforts and work‚ I believe he is very dedicated to his business and that he is a real entrepreneur because he is not scared to success in an economic crisis situation. Opportunity identification. My friend identified this business opportunity thanks to his background‚ working and learning how the industry was behaving‚ and what factors were
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Characteristics of entrepreneurs------------------------------------------------------3 Am I an entrepreneurial “type” of person? -----------------------------------------4 The influence of contexts on entrepreneurial characteristics-------------------5 “Family business” ------------------------------------------------------------------------5 “Small business owners” ----------------------------------------------------------------6 Conclusion----------------------------------------------------------------------------------6
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most common characteristics associated with successful entrepreneurs‚ entrepreneur self-assessment and the differences between the entrepreneur‚ the small businessman and the managers. Topic 2 Identifying Entrepreneurial Characteristics LEARNING OUTCOMES By the end of this topic‚ you should be able to: 1. Identify sixteen characteristics of successful entrepreneurs; 2. Evaluate your entrepreneurial inclination potential using the entrepreneur self- assessment test; and 3. Describe at least three
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