SUBMITTTED BY ABHILASH VISWANATHAN REG NO: 09095101 S2 MBA ICM POOJAPPURA SUBMITTED TO: SIVAPRAKASH CS | MARKETING ENVIRONMENT OF INDIAN AUTOMOBILE INDUSTRY | | | | | | MARKETING ENVIRONMENT OF INDIAN AUTOMOBILE INDUSTRY Introduction Forty years since India’s independence from the British in 1947‚ the Indian car market was dominated by two localized versions of ancient European designs - the Morris Oxford‚ known as the Ambassador‚ and a old Fiat. This lack of
Premium Automotive industry Automobile Automobile industry in India
1 Background to Acer Acer is a global force in the IT market. The company’s goal (September 2009) is to become the world’s number one netbook vendor. Acer was founded by Stan Shih and his wife‚ with a group of fi ve others‚ as Multitech in 1976. The company was renamed Acer in 1987. It began with eleven employees and US$25‚000 in capital. Initially‚ it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies‚ but over time it began to develop
Premium Netbook
. PEST Analysis Political Few countries can compete with the Philippines when it comes to corruption which surprisingly involves the bookstore industry by way of the Bureau of Customs‚ according to Robin (2009) in his article “The Great Book Blockade”. Unfortunately‚ the customs official took their corruption to the shipping of books ever since the success of the international best seller book‚ Twilight by Stephen Meyer. When of the examiners of the customs official opened a shipment of books
Premium Printing Book Paper
苹果电脑PEST分析 PEST分析是指宏观环境的分析,宏观环境又称一般环境,是指影响一切行业和企业的各种宏观力量。对宏观环境因素作分析,不同行业和企业根据自身特点和经营需要,分析的具体内容会有差异,但一般都应对政治(Political)、经济(Economic)、技术(Technological)和社会(Social)这四大类影响企业的主要外部环境因素进行分析.概括的说,分析宏观环境就是分析宏观环境中的趋势及其对企业的影响。 趋势——是具有某些势头和持久性的事件的方向或演进‚为了制定战略,组织必须能够预测它周围环境的变化,控制环境或简单地假设环境是稳定的。但事实是未来不可预测。我们虽不能预测未来,但可以预测未来的各种可能,开阔思路,这样才能判断出正确的未来‚我们根据PEST分析模型来分析苹果电脑的宏观环境:(在这里我们主要分析在中国的宏观环境) Political Analysis : Which contains frame of national economic‚ political system‚ government policy and law. Apple
Premium Steve Jobs Political science Economic system
Bathroom Fittings and Fixtures Industry Industry overview: The bathroom fittings industry which was not given much importance till a few years back in India has suddenly picked up. This has mainly happened due to the rising income of the people‚ rapid urbanization‚ and growth in the class conscious middle class. The Bathroom fittings industry in India is among the most booming industries in the country. Every year companies are coming up with new products or refurbishing old products with new designs
Premium Bathtub Supply and demand Marketing
PEST Analysis of Virgin Media •Political Factor Demand for fixed line telephony is in decline‚ with the rate of decline in lines used by business nearly twice as high as that in the residential fixed telephony market. There is a trend for businesses to replace fixed line telephony with voice-over-internet-protocol‚ or VoIP‚ telephony‚ while residential customers are tending to migrate from fixed line to mobile telephony. However‚ Virgin Media’s fixed line customers may not migrate to the company’s
Premium Virgin Media Mobile phone Cable television
PESTEL Analysis Political The main countries that Nike trades in are America (where Nike originated) and the United Kingdom and other European countries such as France and Germany. In these main countries that Nike sell products in there is stable political environments where there is a democracy meaning that the governments in this countries have been elected by the general public in that particular country. The majority of these countries home and export markets have been boosted with
Premium Advertising
fashion sKETChBooK sixth edition Heads Flesh Tones Figure Work Mixed Media Fabric Rendering Design Detail Bina aBling FASHION SKETCHBOOK sixth edition BINA ABLING Fairchild Books | New York Executive Director & General Manager: Michael Schluter Executive Editor: Olga T. Kontzias Senior Associate Acquiring Editor: Jaclyn Bergeron Assistant Acquisitions Editor: Amanda Breccia Associate Art Director: Sarah Silberg Development Editor: Beth Cohen Production Director: Ginger Hillman
Premium Fashion design
I am the perfect candidate for the Fashion Institute of technology because I am inquisitive; I am always craving more knowledge no matter what the topic - I am a leader‚ I enjoy coming up with fresh‚ new ideas and I am an intensely passionate person. Though‚ unlike many other FIT applicants‚ I haven’t always had a “passion for fashion”. Growing up‚ I wanted to be an Architectural engineer. It wasn’t until someone close to me gave me my first Michael Kors handbag my 8th grade year that I began to
Premium High school
Fashion Fashion plays an important role in the modern society. But people have different attitudes to fashion. Some are indifferent; they do not care what they wear. Others‚ especially women are very choosy and particular about what to wear and like to spend a lot of money on clothes. The styles of clothing have been influenced by different factors‚ such as geography‚ religion‚ climate‚ poverty or wealth. The way we dress also depends on our taste‚ on the season and the proper occasion. We
Premium Clothing