PEST and SWOT analysis of AirAsias international business operations 1.1Background AirAsia was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia. Now‚ AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The leading low fare airline in the Asia - AirAsia has been expanding rapidly since
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We all fall victim to the fast food drive-thu‚ some more than others‚ eating it every day. But do people really know how bad fast food is for them? Everyone has different reasons for eating fast food‚ some because of the convenience‚ some actually crave it‚ but few people truly realize just how unhealthy this food is for them. The article “Why You Should Avoid Fast Food at All Costs” written by Richard Stossel gives very eye-opening details as to where our food comes from and how it gets to our plates
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Pest Analysis Demonstrate an understanding of PEST analysis (macro-environmental assessment) by identifying the key factors of change in the environment for an organization of your choice. Critically analyze the impact of these changes on the market and the corresponding strategies to tackle these changes. I would like to propose milk powder in the mainland China as an example to illustrate the PEST analysis. Political - The political arena has a huge influence upon the regulation of businesses
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was a quiet boy) Example ONE Basic Essay The Unhealthy Fast Food Fast food nowadays is considered a normal eating venture. People are not just eating out on special occasions or weekends anymore. It means that all the time they mostly eat fast foods. However is fast food good for health? Fast food has its popularity in the 1940’s. Within a few years‚ fast-food operations popped up everywhere. With the compelling rise in fast-food restaurants since the 1940’s‚ oddly it started the rise in
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These distinct types of cultures lead to the development of various types of food options. However‚ fast food productions stood out to be the top meal choice. The reason for this expansion of encounters with fast food has to deal with the American desire to gain more material wealth and become more prosperous. Americans expanded their encounters with fast foods by means of franchising‚ advertising‚ and processing of foods to help them acquire the wealth that they desire. Franchising acquired its popularity
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MODULE TITLE: BUSINESS ENVIRONMENT/ TRAVEL & TOURISM BUSINESS TOPIC : PEST ANALYSIS PEST ANALYSIS Introduction 3 History 3 Growth 3 PEST Analysis 4 Political Factors 4 Economic Factors 5 Social Factors 5 Technological Factors 6 Analyze your findings 7 Strategies pursued by the business to control PEST factors: 7 Recommendations 8 References 8 Oman Air Introduction Oman Air is the flag carrier of the Sultanate of Oman‚ based
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PEST Analysis We are going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse the organization (Nestle Milo) operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organization operates and identifies how it should influence marketing decisions. Political Factors The actions
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FAST FOOD RESTAURANT CHICKEN EXPRESS CONTENTS Executive summary i Objective 1 Mission 1 Key to success 1 products 1 Competitive Comparison 1 Market Analysis Summary 1 Market Segmentation 2 Main competitors 2 Pricing strategy 2 Sale strategy 2 Publicity 2 EXECUTIVE SUMMARY: Chicken express is a restaurant that specializes in providing its customers a fresher alternative to typical fried fast-food products with the convenience of fast-food with rapid response
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PEST ANALYSIS What is PEST Analysis? A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. It is very important that an organization considers its environment before beginning the marketing process. In fact‚ environmental analysis should be continuous and feed
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in his article when explaining that the parent is at fault because they are responsible for purchasing the food. Parents need to step up and take control of their kids exercise and eating habits. It is pretty obvious that “parents‚ not state government‚ are in the best position to fight the epidemic of overweight children.” By parents taking control‚ they can maintain their children’s food consumption and exercise habits. If parents maintain a healthy diet and exercise pan for their kids then it
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