PEST and SWOT analysis of AirAsias international business operations 1.1Background AirAsia was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia. Now‚ AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The leading low fare airline in the Asia - AirAsia has been expanding rapidly since
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Market Analysis Report: China’s Automotive Industry Presented to: Israel Export & International Cooperation Institute November 2010 1 China’s Automotive Sector - Prepared for IEICI Updated November 2010 (Original April 2009) Table of Contents EXECUTIVE S UMMARY ---------------------------------------------------------------------------------- 3 1. 1.1 1.2 1.3 MARKET OVERVIEW ------------------------------------------------------------------------------ 4 General Overview Market Structure
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Hospitality Industry in China 1. Introductory With the fully social and economic development and improvement in China recently，the hospitality industry is undergoing changes from small scale to large and below standard to standardized. And after the entrance into WTO‚ the domestic hospitality industry became one of the first few enterprises in China engaged in the worldwide competition. Consequently‚ the hotel enterprises in China not only have to face the beneficial conflicts in competition with
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Report 5: Chinese food culture and mushroom Dinghuan HU IAE 1 Chinese food culture and mushroom Contents: Abstract……………………………………………………………………………….5 Preface…………………………………………………………...……………………5 Summary……………………………………………………………………………...6 Chapter 1: Food Culture in China………………………………………………..7 1.1 Natural Environment and Food……………………………………………………7 1.2 History and Food Culture………………………………………………………….8 1.3 Chinese People and Food……………...…………………………………………10 1.4 The Aesthetic Judgment in Food Culture…..……………………………………
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In the next five years‚ both production and demand will continue to grow. Steel Markets China report examines China’s economic trends‚ investment environment‚ industry development‚ supply and demand‚ industry capacity‚ industry structure‚ marketing channels and major industry participants. Historical data (2003‚ 2008 and 2013) and long-term forecasts through 2018 and 2023 are presented. Major producers in China are profiled. Complete report of 261 Pages is available @ http://www.reportsnreports
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attracting many food companies around the world. Its huge market of 1.33b (World Bank‚ Jan 2011) is one of the reasons for many overseas food companies wanting to enter into this market. However‚ due to the complexities‚ companies willing to enter the food industry in China would need to understand the various distribution channels and buying power of the consumers before making any move in the market. This article below examines the various distribution channels available for food related products
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Food Globalization in China In most Chinese traditional families‚ family members would sit around the dining table and dine together. Everyone would talk about the day and bond as a family. Usually‚ it would be the mother who would buy groceries after work and return home to cook for the family. Sometimes‚ the father‚ the children or even the grandparents would help out in the kitchen. The mother of the family would always consider the nutrition‚ thus for every dish‚ it would be well-prepared
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1 PEST Analysis - Banking Sector in United States Product Type: Market Research Report Published by: Synergyst Published: March 2007 Product Code: R739-67 Description PEST analysis of any industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. PEST is an acronym for political‚ economic‚ social and technological analysis. Political factors include government policies relating to the industry‚ tax policies‚
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Follow the steps of entering international markets‚ analyze the target potential markets external environments using PEST analysis model. Target potential customers and market Nike typically targets athletes‚ men and women generally from the ages 15-30. Their target market is people who are active and enjoy higher quality sporting goods and merchandises. NIKE targets all regions with their geographic expansion. Under its Golf brand‚ Nike sells golf balls‚ golf clubs and apparel for both men and
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Competitors analysis Students gave the answer of Q1.4 and analysed 3 competitors of Apple Describe background of IT industry with focus on Apple (5 marks) Use Porters Competitors analysis to analyse Apple (5 marks) 10 facts = 10 marks 1.4 Three different competitors of Apple Inc Describe 3 competitors (6 marks) Use Porters Competitors analysis to analyse competitors (9 marks) 10 facts = 5 marks 1.5 SWOT Most students did well in this question 10 facts = 5 marks Section B 1 PEST & SWOT Only
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