MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring
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What is PESTLE Analysis? Originally known as PEST Analysis‚ this is a macro environmental framework used to understand the impact of the external factors on the organization and is used as strategic analytical technique. PEST stands for "Political‚ Economic‚ Social‚ and Technological” factors. Francis Aguilar is referred to as the originator of this tool. He talked about ETPS – Economic‚ Technological‚ Political‚ and Social– as the four important factors for Scanning the Business Environment
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Pest Analysis Demonstrate an understanding of PEST analysis (macro-environmental assessment) by identifying the key factors of change in the environment for an organization of your choice. Critically analyze the impact of these changes on the market and the corresponding strategies to tackle these changes. I would like to propose milk powder in the mainland China as an example to illustrate the PEST analysis. Political - The political arena has a huge influence upon the regulation of businesses
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PEST Analysis We are going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse the organization (Nestle Milo) operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organization operates and identifies how it should influence marketing decisions. Political Factors The actions
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PEST ANALYSIS What is PEST Analysis? A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. It is very important that an organization considers its environment before beginning the marketing process. In fact‚ environmental analysis should be continuous and feed
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PEST ANALYSIS PESTLE stands for “Political‚ Economic‚ Social‚ Technological‚ Legal and Environmental” and is used for business and strategic planning‚ marketing planning‚ organizational change‚ business and product development and research reports. By understanding these external environments‚ organizations can maximize the opportunities and minimize the threats to the organization. PEST Analysis Fast Foods The various Political‚ Economic‚ Social and Technical factors that a firm needs to
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Bangladesh. Central bank boosts commercial banks to finance more and more in the agricultural sectors‚ pharmaceuticals sectors. Government puts pressure on these banks to provide loans to SMEs and individuals. PEST Analysis (Political‚ Economic‚ Social‚ and Technological) A PEST analysis is an analysis of the external macro-environment that affects all firms including banking industry. P.E.S.T. is an acronym for the Political‚ Economic‚ Social‚ and Technological factors of the external macro-environment
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PEST POLITICAL ECONOMIC Over the years‚ the Philippines has gone from being one of the richest countries in Asia to being one of the poorest. It has experienced growth and development since World War II. The current administration under President Gloria Macapagal-Arroyo is aiming for a more rapid growth in the coming years. In 2004‚ the Philippine economy grew by 6.1% surprising everyone. In 2005‚ the Philippine peso appreciated by 6%‚ the fastest in the Asian region for that year
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Pest analysis: The following pest analysis has been created for three markets separately. Pest analysis stands for political‚ economic‚ socio-cultural and technological environment. Use of the pest analysis guides our company to work according to the changes taking place in these categories. Moreover good use of the analysis assist the company to avoid taking action that is condemned to failure from the outset‚ for reason beyond its control. The following is a pest analysis created for the
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PEST Analysis We carry out a PEST analysis to examine political‚ economic‚ social and technological factors on our business and we can use our findings to take advantage of opportunities that may arise and also be prepared to face possible threats that may come our way. The use of PEST analysis will help our business to effectively adapt to the realities of the new environment and help us to create a marketing plan that will be effective and which will therefore enable our business to compete
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