MARKET STUDY Market Study of Hotel and Resort Sector in Malaysia Malaysia’s hospitality industry is experiencing healthy growth in hotel openings and hospitality-related services through the steady flow of business travelers‚ tourists and popularity as a MICE (Meeting‚ Incentives‚ Conventions‚ Exhibitions) venue. Malaysia’s advantage in this sector lies in good value in terms of costs compared to the rest of the region‚ its diversity of natural attractions such as beaches and mountains as well as
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MODULE TITLE: BUSINESS ENVIRONMENT/ TRAVEL & TOURISM BUSINESS TOPIC : PEST ANALYSIS PEST ANALYSIS Introduction 3 History 3 Growth 3 PEST Analysis 4 Political Factors 4 Economic Factors 5 Social Factors 5 Technological Factors 6 Analyze your findings 7 Strategies pursued by the business to control PEST factors: 7 Recommendations 8 References 8 Oman Air Introduction Oman Air is the flag carrier of the Sultanate of Oman‚ based
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TOURISM INDUSTRY IN MALAYSIA : THE EXPERIENCE AND THECHALLENGERobiah Hj. Suratman Department of Land Administration and DevelopmentFaculty Geoinformation and Real EstateUniversity Technology of Malaysia‚ Skudai Johor MALAYSIA. Introduction Tourism has become one of the world¶s largest and fastest growing industries. Thetourism industry is globally a rapid growing industry and contributes to the economicenhancement as well as generates employment opportunities‚ apart from contributes to thedevelopment
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Automobile industry‚ the significant industry of Malaysia in these days‚ has been allocated to increase the industrialization process to develop Malaysian automobile industry. The Malaysian government started to encourage the foundation of the automobile industry by the recommendation of the Colombo Plan experts in 1964. For developing the industry‚ the government took some policies; justifying import taxes‚ applying a tariff system on imports and jointing ventures. Stability of Malaysia was possible
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Pest analysis: The following pest analysis has been created for three markets separately. Pest analysis stands for political‚ economic‚ socio-cultural and technological environment. Use of the pest analysis guides our company to work according to the changes taking place in these categories. Moreover good use of the analysis assist the company to avoid taking action that is condemned to failure from the outset‚ for reason beyond its control. The following is a pest analysis created for the
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finance more and more in the agricultural sectors‚ pharmaceuticals sectors. Government puts pressure on these banks to provide loans to SMEs and individuals. PEST Analysis (Political‚ Economic‚ Social‚ and Technological) A PEST analysis is an analysis of the external macro-environment that affects all firms including banking industry. P.E.S.T. is an acronym for the Political‚ Economic‚ Social‚ and Technological factors of the external macro-environment. Political Factors In case of Bangladesh
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PEST Analyses A PEST analysis (also sometimes called a STEP‚ PESTLE or STEEP analysis) looks at the external business environment. PEST stands for Political‚ Economic‚ Sociocultural and Technological. Technological factors in this case‚ include ecological / environmental aspects - the second E in STEEP and PESTLE‚ while legislative factors are included under Political (the L in PESTLE). The analysis examines the impact of each of these factors (and their interplay with each other) on the business
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PEST ANALYSIS PESTLE stands for “Political‚ Economic‚ Social‚ Technological‚ Legal and Environmental” and is used for business and strategic planning‚ marketing planning‚ organizational change‚ business and product development and research reports. By understanding these external environments‚ organizations can maximize the opportunities and minimize the threats to the organization. PEST Analysis Fast Foods The various Political‚ Economic‚ Social and Technical factors that a firm needs to
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Pest Analysis Demonstrate an understanding of PEST analysis (macro-environmental assessment) by identifying the key factors of change in the environment for an organization of your choice. Critically analyze the impact of these changes on the market and the corresponding strategies to tackle these changes. I would like to propose milk powder in the mainland China as an example to illustrate the PEST analysis. Political - The political arena has a huge influence upon the regulation of businesses
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PEST ANALYSIS The global apparel market is a consumer-driven industry. Also‚ globalization and new technologies have allowed consumers to have more access to fashion. As a result‚ consumers are changing‚ competition is fierce‚ and companies are evolving to meet these demands. The company was founded in 1975 by Amancio Ortega in Spain. Trendy clothing brand Zara is known around the world for dressing men‚ women and children in a sexy retail environment that feels a lot more expensive and exclusive
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