PEST ANALYSIS OF TESCO Tesco was founded in 1919 by Jack Cohen. The supermarket chain now has stores in 14 countries across Asia Europe and North America. Sir Terry Leahy chief executive since the mid 1990s states. "Our core purpose is‚ ’To create value for customers to earn their lifetime loyalty’. We deliver this through our values‚ ’No-one tries harder for customers’‚ and ’Treat people how we like to be treated’". The underlying aim is of course to make higher profits‚ but there is a clear
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Unit 4- Task 4 SWOT Analysis “The results of a questionnaire given to 200 people that regularly visit McDonalds found the following: * 85% are happy with the service in their local McDonalds. * 80% would like McDonalds to be open 24/7. * 50% thought they could make a happy meal healthier. * 65% would like more wraps on the menu. * 30% would like part of the menu to be focused on healthier options. * 20% said staff were unfriendly. * 90% said parking facilities were good
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PEST ANALYSIS The PEST analysis is a useful tool for understanding market growth or decline‚ and as such the position‚ potential and direction for a business. PEST is an acronym for Political‚ Economic‚ Social and Technological factors‚ which are used to assess the market for a business. Basically it is a scan of macro-external environment‚ in which a business wants to operate. Political Factors include: • Tax policy • Employment laws • Trade restriction and Tariffs
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PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5‚490.4 billion of economic activity * 10.4% of total GDP * 214‚697‚000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism industry‚ I have
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Perception Gaps With McDonalds McDonald’s‚ one of America’s favorite fast food brands‚ has very mixed reviews from its consumer base. As a result‚ several gaps in consumer perception of service vs management perception of service have developed. This starts with the initial experience at the register when the customer places their order. The average American expects quality service from food service establishments. This means that they expect to be treated with value and with respect. However‚
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the gender pay gap and gives some common perceptions about the issue. I attempt to explain the reasons behind the gender wage gap between men and women by briefly looking at the issue historically and explain some theories and studies as it relates to employers preference‚ education and career choices.
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Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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Introduction The wage gap is a controversial topic. Some may believe there isn’t anything wrong and others may think something needs to be fixed. The biggest areas of concern are the differences between men and women’s pay and the differences between each races pay. Also another topic of discussion is the reasons why there is even a gap in the first place. So a few things to think about throughout this paper are: What is the real gap between men and women’s pay? What is the real gap between each race
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The Racial Wealth Gap The racial wealth gap consists of the wealth and asset differences between the majority race groups: Whites‚ Blacks‚ and Latino. In Forbes Magazine‚ there’s an article written by an author named‚ Laura Shin‚ about how white people have a more advantaged at obtaining more household wealth than other races. This article helps shine light on the difference in the levels of wealth acquired by different races. In this paper‚ I will be connecting conflict theories and wealth inequality
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completed around the country it now seems that there is a deep-rooted correlation between ethnic groups‚ intelligence‚ and success within school districts. There are many reasons that could explain why this achievement gap exists within our school systems. However‚ this achievement gap is mainly due to two main challenges that ethnic students have to go through every day at school and outside of school. One challenge is the fact that members of ethnic groups are treated within the schools much more
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