virtual stores on the Internet. In our case the Hard Rock Café operates in 38 countries throughout the globe. The Café’s of the Hard Rock chain are located in: Hawai‚ North America‚ Mexico/Central America‚ Caribbean‚ South America‚ Europe‚ Middle East‚ Asia‚ Japan and Australia/Oceania. Hard Rock Hotels are located in the following cities throughout the world: Bali‚ Chicago‚ Orlando‚ Pattaya and San Diego. In the near future (2010-2012) new Hard Rock Café’s will be opened in Atlanta‚ Hungary‚
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from the case itself‚ identify how each of the 10 decisions of operations management is applied at Hard Rock Café? Design of Goods and services Hard Rock Café is providing the customers with an experience of music‚ rock and roll ambiance as well as good food. This unique experience is not limited to the meals on the menu. They combine the good food with the harmony of their memorabilia and the rock and roll spirit‚ which makes the experience non-replicable elsewhere. Managing Quality Surveys
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Case study: Forecasting at Hard Rock Café 1. Hard Rock uses a 3- year weighted moving average to evaluate to evaluate managers and set bonuses and determine the café sales. A moving average is also used in which they applied 20% to sales 2 years ago. Using multiple regression‚ managers can compute the impact on demand of other menu items if the price of one item is changed. The three other areas which we think Hard Rock could use forecasting models are: • Computerized Scheduling
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Q1.Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971. The first Hard Rock Cafe opened its doors to the public on June 14‚ 1971‚ in London‚ England. Founded by Isaac Tigrett and Peter Morton‚ two enterprising and music-loving Americans‚ beginning with a guitar‚ it is only a joke among the friends at first‚ later on founder of the band - Cream and Derek & the Dominoes sent a guitar of his here‚ and has booked a desk for a long time. From then on‚ the
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Hard Rock Cafe’s Global Strategy 1. When the Hard Rock Cafe opened up it first location in London‚ England in 1971‚ their strategy was based on expansion‚ placing their restaurants in areas with heavy tourism. In recent years‚ this strategy has changed in a few ways. First off they began putting social factors into play by each location. For instance‚ they have tweaked some of the menus to satisfy local taste. For example‚ in London‚ they have replaced much of the burgers and beef with seafood dishes
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1. Identify the strategy changes that have taken place at Hard Rock Cafe since its founding in 1971. The Hard Rock Café started off in London (1971)‚ as a café that offered live rock music. Since it’s opening‚ its main strategic change has been the globalization of the brand. Hard Rock Café has a location in about every “hot” or destination cities (cities that are main attractions for tourists). It has expanded from one café in London to “157 facilities in 57 different countries”. But with
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first Hard Rock Café opened its doors in London‚ England. The small pub soon became a popular attraction with its rock ‘n’ roll memorabilia. It is now located in 40 different countries with 121 restaurants. To have become such a success‚ management has carefully applied the 10 decisions of operation management. First‚ in order to provide the best experience for customers‚ human resources‚ carefully chooses the staff it hires for their passion of music and their desire to serve. Hard Rock Café
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Case Study: Hard Rock Café’s Global Strategy Discussion Questions: 1. Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971. Hard Rock Café is one of the most recognized brands globally. Since its founding in 1971‚ Hard Rock Café has been continuously upgrading itself to bring the brand to where it is now - adapting to the times and changing when change demands. Hard Rock started as a London Café serving classic American food. It became a “theme”
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Design of Good and Services Hard Rock Café is customized to meet cultural needs‚ to reduce response time to meet customers requirements. They offer meals‚ entertainment and most importantly an experience. They are composed of 12 hotels/casino‚ live music venues‚ and a huge annual Rockfest concert. They also sell merchandise. All this is offered with the main goal of selling an experience. Managing Quality They are unique‚ the go beyond both the physical characteristics and service attributes
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CASE: With the growth of Hard Rock Cafe‚ from one pub in London in 1971 to more than 110 restaurants in more then 40 countries today‚ came a corporate-wide demand for better forecasting. Hard Rock uses long-range forecasting in setting a capacity plan and intermediate-term forecasting for locking in contracts for leather goods (used in jackets) and for such food items as beef‚ chicken‚ and pork. Its short-term sales forecasts are conducted each month‚ by cafe‚ and then aggregated for a headquarters
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