Written Case Study Unilever Question 1 Briefly explain the concept of integrated marketing communication (IMC). How well has Unilever – (product brand selected) used the main elements of the promotion mix to create an IMC? Justify and support your answer with examples of the various elements used. Introduction Integrated Marketing Communication (IMC) is quite a simple concept once you understand it. It makes sure that all forms of messages and communications get linked together. So what this actually
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PEST Analysis On Vietnam PEST analysis of Vietnam ·Political factors: · government type: Vietnam is known as a Socialist Republic. · freedom on economy: Vietnam has not high economic freedom‚ which score is 51.0. Even though the index of Vietnam can not compare with western developed countries’‚ however since 1986 the government implement open-door to the outsider world policy‚ making Vietnam becoming
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----------------------------------------------2 Part A: Woolworths Ltd Strategic Analysis---------------------------------------------------------------2 SWOT analysis for Woolworths Ltd------------------------------------------------------------------------3 Key Capability Analysis---------------------------------------------------------------------------------------4 Major stakeholder analysis for Woolworths Ltd---------------------------------------------------------5 Assessment
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Contents 1 Introduction 3 1.1 Company Introduction 3 1.1.1 SWOT Analysis of the Company 3 2 Market Orientation 4 2.1 Product Orientation 4 2.2 Customer Orientation 4 2.3 Branding Orientation 4 2.4 Culture Orientation 5 3 Macro Analysis: PESTEL Analysis 5 3.1 Political 5 3.2 Economic 5 3.3 Social 5 3.4 Technological 5 3.5 Environmental 6 3.6 Legal 6 4 Micro Analysis: Porter’s Five Forces Model 6 4.1 Bargaining Power of Buyers 6 4.2 Bargaining Power of Suppliers 6 4.3 Threat of Substitute Products
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develop appropriate strategies. A global strategy is an organisational plan that takes into account these new global realities. Both Nestle and Unilever have developed global distribution and marketing networks‚ based on their powerbrands i.e. market leading brands that are recognisable in nearly every country in the world. Both Nestle and Unilever have many powerbrands. Key aspects of global strategy include: 1. Treating the global market as the domestic market‚ in terms of attention
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in the form of a SWOT analysis as well as analysis the PEST analysis and Porters 5 force analysis to understand the criticality of the business. MAJOR PLAYERS The major players in the Indian hotel industry can be broadly divided into private sector players and the public sector players. The Top Players in Hospitality Sector Public Sector Players: • ITDC hotels • Hotel Corporation of India Private Sector Players: • ITC Welcome Group of Hotels • Indian Hotels Company Ltd.(The Taj Group of Hotels
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Derek Witte SWOT Analysis: Wynn Resorts Strengths: Wynn Resorts‚ Ltd. was formed in October of 2002 by Steve Wynn‚ the former chairman and CEO of Mirage Resorts. The greatest internal strength that Wynn Resorts possesses is just that‚ its CEO and founder. Steve Wynn is widely considered the “Father of Luxury Gambling”‚ and he is largely responsible for the image change and societal perspective change of the city of Las Vegas. Gambling‚ tacky furniture‚ and cheap buffets have evolved into
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long as possible before you have your home or business professionally serviced for pest control problems. This is false. Pests multiply rapidly and if you see one there are probably plenty more in hiding. Many pests produce egg sacks that contain numerous eggs. For instance‚ the cockroach lays an egg sack containing approximately 15 to 30 baby cockroaches. These baby cockroaches breed in as early as two weeks. A pest infested structure will continually become more infested as long as you ignore the
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Unilever in brazil — Document Transcript * 1. This case deals with Unilever home care division and in specific the detergent brands in the two major regions in Brazil :The North East and the South East .Major differences exist between these two regions in terms of wealth‚ culture and needs that influence the performances andsales of Unilever detergent brands available in the Brazilian market.We will explain in a little introduction Unilever the company‚ its competitor and its performances
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were quoted as the ‘Aldi Pledge’. This outlines there key values namely to offer their customers high quality products at low prices. This is achieved by their low cost operations‚ which is well known and evident throughout its stores. External Analysis (Threats and Opportunities) The General Environment The general environment is composed of factors that can have dramatic effects on firm strategy which include Demography‚ Socio-cultural‚ Political‚ Technological‚ Economical and Global factors
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