Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political‚ Economic‚ Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths {draw:frame} Group Members:
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Industries like the hospitality industry find successes in the global markets that are unheard of traditionally. Businesses such as Subway‚ McDonalds‚ and Wal-Mart are prime examples of global businesses experiencing much success. Understanding exactly what globalization is and how globalization has impacted the hospitality industry in both positive and negative ways and consumer contributions to the success of the industry. Even with the ups and downs of the economy‚ the hospitality has been able to
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PESTEL analysis of the macro-environment There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between: • Political factors. These refer to government policy such as the degree of intervention in
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1 Background to Acer Acer is a global force in the IT market. The company’s goal (September 2009) is to become the world’s number one netbook vendor. Acer was founded by Stan Shih and his wife‚ with a group of fi ve others‚ as Multitech in 1976. The company was renamed Acer in 1987. It began with eleven employees and US$25‚000 in capital. Initially‚ it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies‚ but over time it began to develop
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HOSPITALITY The Maranao are concentrated around Lake Lanao in the province of Lanao del Sur. The area is geographically isolated by mountain ranges. Because of the past inaccessibility of the land of the Maranao‚ an important role has been done which helped them to mold their distinct tradition. As they are free from direct cultural assaults‚ the Maranao tradition has been flourished. One of their performances in their musical tradition is the playing of kulintang ensemble. This kulintang performance
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Hospitality in the Odyssey It is very important for the people of the ancient world to practice hospitality. In the Odyssey‚ Athena‚ disguising herself as a seafaring man‚ appears at Odysseus’ palace. She is ignored at the front door by the suitors of Penelope. Later‚ Odysseus’ son‚ Telemachus‚ apologizes to her for the suitors’ lack of hospitality. He invites her to have a meal. In return‚ Athena offers the young prince a piece of good advice that he should go abroad in order to seek his father’s
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PEST ANALYSIS | | Political | Economical | * Although my parents upbringings were very different in terms of location (my father in Britain‚ my mother the Philippines) both grew up under controversial political powers. My father under the conservative influences of Margaret Thatcher and my mother under the notorious dictatorship of President Ferdinand Marcos and his wife Imelda. * Because of my grandfathers successful career for which he was rewarded with financial comfort‚ his political
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References: Jeffery S. Abarbanell and Brain J. Bushee (1977) “Fundamental Analysis‚ Future Earnings and Sandip Mukherji‚ Manjeet and Kim (1997) “A Fundamental Analysis of Korean Stock Jiang Xia (2000) “Fundamental Analysis of Price on Chinese Steel Products” Doctoral Dissertation issue retrieved on Feb. 12‚ 2013. 2013 issue retrieved on Feb. 12‚ 2013. 14. http://www.slideshare.net “FMCG-IndiaIndustry-Analysis? retrieved on Sept. 15‚ 2012.
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FUNDAMENTAL ANALYSIS – POWER SECTOR SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT SUBMITTED TO: PROF. HEMA BINDU KOTA SUBMITTED BY: BALJINDER SINGH 27113 NRIPENDRA SINGH 27067 NIKHIL VASU 27124 SHABAD KAPOOR 27007 SHILPA J 27074 SHRIKANT SHARMA 27134 VINIT GOGRI 27057 ECONOMIC ANALYSIS Introduction Economics experts and various studies conducted across the globe envisage
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2.1. Political Environment The Indonesian government plays a significant active role in business. Since May 1998‚ after Suharto resigned‚ the country has transformed itself from a controlling system into a democratic one (Indonesia Country Brief‚ 2008). Australia also has legal and political stability. Therefore‚ Jurlique will face no difficulty in establishing its business into Indonesia since both countries political parties seek to promote growth and encourage investment and trade‚ including
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