CONTENT PAGE 1. Question Paper 2 2. Introduction 3 3. PEST Analysis 4 (3.1) Political Legal Environment 4 (3.2) Economic Environment 4 (3.3) Social Environment 5 (3.4) Technological Environment 5 4. Industry Analysis 5 5. The Michael Porter Five Forces 6 (5.1) Threat Of New Entrants 7 (5.2) Rivalry of existing firms 7 (5.3) Threats of substitutes 7 (5.4) Bargaining power of buyer 8 (5.5) Bargaining power of suppliers 9 6. Conclusion
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PEST Analysis Political The international IT and electronics industries have been characterized with intensive competition. Electronics and IT companies are constantly reviewing their achievements as well as the competitors’ in order to come up with better business strategies in an effort to best all other existing industry rivals. With the merger and acquisition strategy between HP and Compaq‚ members of the IT and electronics industry all over the world were threatened with the intensified effort
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despite the bails out that have been taking place recently. Whilst the insurance industry appears to be well prepared if this does happen‚ the potential further consequences of a deeper recession across Europe would more than likely be harmful. It would reduce the demand for insurance products due to the reduction in disposable income and therefore flatten the recent steady growth of the European insurance industry‚ which has seen a ‘strengthening of the industry’s capitalisation‚ solvency and profitability’
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Life Style With diet becoming a major part of people’s life styles in 2010‚ McDonald’s has had to introduce new items to the menu‚ to continue to offer something for all age groups‚ and everyone. McDonalds recognises customers are not all the same. • A parent with two children visits McDonald’s to give the parent a treat. • The children want to visit as it’s a fun place to eat. • A business customer visits McDonald’s during the working day‚ as the service is quick‚ the food
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Background E-commerce is transactions conducted via electronic means such as the internet‚ email and SMS. It is considered to be one of the most important aspects of the internet to appear. As a result‚ people are able to exchange goods and services immediately regardless of their geographic location and time. More and more businesses conduct transactions on line‚ with some trading purely on-line thus reducing overheads and administrative costs. There are two types of e-commerce‚ direct and indirect
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The Toyota automobile company as it began‚ specialized in making cars‚ but now also forms a leading pioneer in bus‚ trucks‚ robot manufacturer‚ truck‚ auto and financial service providers. The Toyota logo is a simple one‚ derived from a Japanese word meaning ‘eight’ which was thought of as bringing luck and success which the company’s journey cannot be denied of. The Toyota logo‚ much like the company itself‚ is recognized as a paramount in the world of automobiles. The logo speaks of simplicity
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Commercial-In-Confidence EOI – MUltiMedia Contact Centre System with Voice Logger 7/10/2008 KENYA COMMERCIAL BANK LIMITED EXPRESSION OF INTEREST (EOI) FOR THE SUPPLY‚ IMPLEMENTATION AND MAINTENANCE OF A MULTIMEDIA CONTACT CENTRE SYSTEM WITH VOICE LOGGER Release Date: 11th July 2008 Last date for receipt of responses: 8th August 2008‚ 15:00 hours (3pm) East African Time (in Nairobi) Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 2 of 18 7/10/2008
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Summary 1 2) Company Description 2 Promoters‚ shareholders and Board 2 Advisors 2 Products and services 2 Long Term Aim of Business 2 Objectives 2 S.W.O.T. Analysis 2 3) Market Analysis 3 Target market 3 Total market valuation 3 Targeted share 3 Market trends 3 Profile of competitors 3 Competitive advantage 4 Benefits to clients 4
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Table of Contents 1. PEST Macro-Analysis 2 1.1. Overview 2 Political Factors 2 Economical Factors 3 Social Factors 4 Technological Factors 4 PEST Macro Analysis Summary 5 Bibliography 6 1. PEST Macro-Analysis 1.1. Overview The virtual banking industry was based primarily on the confidence of the users in the web-based banking technology and the authenticity of the virtual banks. The industry also projected constant changes to the regulations and technology which would define
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The sociocultural environment encapsulates demand and tastes‚ which vary with fashion‚ disposable income‚ and general changes‚ can again provide both opportunities and threats for particular companies (Thompson‚ 2002; Pearce and Robinson‚ 2005). Over-time most products change from being a novelty to a situation of market saturation‚ and as this happens pricing and promotion strategies have to change. Similarly‚ some products and services will sell around the world with little variation‚ but these
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