Course Title: MBA (Full time and Part Time) Module Title: Marketing Futures II Module Number: G106666 Module Tutor: Jackie Harris Date set: Week commencing w/c 8th March 2010 Date due: On or before 20th April 2010 Return to Business School Office Date to be returned: Assignments will be marked within the regulatory 15 workings days and will then be available for collection from your module Tutor Note A re-sit assignment will be set to facilitate grade
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PEST ANALYSIS The PEST analysis is a useful tool for understanding market growth or decline‚ and as such the position‚ potential and direction for a business. PEST is an acronym for Political‚ Economic‚ Social and Technological factors‚ which are used to assess the market for a business. Basically it is a scan of macro-external environment‚ in which a business wants to operate. Political Factors include: • Tax policy • Employment laws • Trade restriction and Tariffs
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Pest Analysis Fast Food Retail Sector Introduction Political Factors McDonald’s food safety is of a very high-quality and is recognised as one of the best in the fast food retail sector. One of their main successes has been their training programme. They 1 train all of their staff before they begin work in one of their restaurants on all aspects of food quality‚ food safety and hygiene. This training‚ along with being made aware of the importance of cleanliness‚ continues throughout their
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THE INDIAN FOOD INDUSTRY India is the world’s second largest producer of food next to China‚ and has the potential of being the biggest with the food and agricultural sector. The total food production in India is likely to double in the next ten years and there is an opportunity for large investments in food and food processing technologies‚ skills and equipment‚ especially in areas of Canning‚ Dairy and Food Processing‚ Specialty Processing‚ Packaging‚ Frozen Food/Refrigeration and Thermo Processing
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The PEST Analysis of UK’s Food Producing Industry 1. Introduction This report focuses on PEST analysis of UK’s food producing industry and giving some particularly essential ratios of some food producing companies. With the diversification of economic and geography environment‚ food producing companies‚ especially multinationals need to consider more about what situation they will be in and what barriers they will meet. The main work of this report is to identify what will influence the
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PEST ANALYSIS A PEST (Political‚ Economic‚ Social and Technological) analysis is a major part of the environmental scanning section of strategic management and it is used by companies during market research and strategic analysis. Using a PEST analysis helps a business to understand various macro environmental factors that they need to take into consideration when determining the decline or growth of a particular market. What does
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The Indian Food Processing Industry The Indian Food processing industry is a sunrise sector that has gained prominence in the recent years. Availability of raw materials‚ changing lifestyles‚ and relaxation in policies has given a considerable push to the industry’s growth. This sector is among the few that serves as a vital link between the agriculture and the industrial segments of the economy. Strengthening this link is of critical importance to improve the value of agricultural produce; ensure
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Holborn College Subject : Corporate Strategy | Course Work Title : Fast Food Industry Analysis | Module Code : WAMB 4006 | Module Leader : G.Bowen | Student Name : Parineeta Ubhiryane | Student ID : 37754 No. of words
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Research question/Purpose The Car Industry is changing its structure quickly. While Toyota earned some 124 billion SEK last year‚ GM lost about 65 billion SEK. Many mergers have happened and more changes are bound to happen. Write an essay pointing out the PEST-factors you find having a strong impact and causing these changes in the car industry. Also‚ reflect on the changes you think will happen in the years to come. 1.Introduction [1] PEST analysis is a process of checking and analyzing information
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TERM PAPER ON PESTLE ANALYSIS OF AUTOMOBILE SECTOR OF INDIA ACKNOWLEDGEMENT I would like to confer my heartiest thanks to my coordinator of Business Environment and class teacher Miss Impreet Kaur for giving me the opportunity to expel and work in the field of Environmental Analysis‚ especially its practical applications. While preparing my project I got to have an in depth knowledge of practical applications of the theoretical concepts and definitely the things which I have learned
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