The Indian Car Industry By Shyamala Mathan Sankar 2006 A Dissertation presented in part consideration for the degree of MA Marketing. 1 Consumer Perception of Global vs. Local Brands: The Indian Car Industry Abstract Key words: Consumer Perception‚ Global brands‚ Local brands‚ consumer preference‚ Country-of-origin‚ foreign brand‚ globalness‚ Consumer ethnocentrism. This study examines consumer perception of global brands vs. local brands in the Indian car industry. Consumer
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Restaurant PEST Analysis: A PEST analysis is a business tool that can help determine the macroeconomic factors that will impact a business. Specifically a PEST analysis measures the political‚ economic‚ social and technological factors that impact a business. A PEST analysis of a restaurant can be useful for determining if the environment is appropriate for such a business. Political Factors * Political factors deal with the degree to which the government influences and controls businesses. For
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1. INTRODUCTION Indian domestic leather goods market is estimated to be worth Rs 16‚300 crore and is expected to grow at a CAGR of 20%. Domestic footwear market is estimated to be over Rs 15‚000 crore in value terms and has grown at the rate of 8.8% over the last couple of years. Men’s footwear accounts for almost half of the total market‚ with women’s shoes constituting 40 percent and kidsʹ footwear making up for the remainder. The domestic market is substantially price driven‚ with branded footwear
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The herbal cosmetics industry is “driving growth in the beauty business” in India and is expected to grow at a rate of seven percent as more people shun chemical products in favour of organic ones. “During the last decade‚ the herbal beauty care business has actually driven the growth of the beauty business in India. The emphasis has been on the spectacular growth of the herbal and ayurvedic beauty products business‚” beauty expert Shahnaz Husain told IANS. She was the first to introduce the
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CSR Over the last two decades‚ the concept of corporate social responsibility (CSR) has attracted considerable attention academic circles as well as in practice. CSR has been the subject of much researched and one of most intensely debated issue among scholars and practitioners (Mcdonald and Thiele‚ 2007; Yeh and Li‚ 2009; Mandhachitar and Poolthong‚ 2009; Maignan and Ferrell‚ 2005; Dincer and Dincer‚ 2012; Barone‚ Mizaki and Taylor‚ 2000). The benefits of companies engaging in CSR activities
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time off Severity of the disease. 4. High non-medical costs. criteria examples home economy economy trends overseas economies general taxation taxation specific to product/services seasonality issues market/trade cycles specific industry factors market routes trends distribution trends customer/end-user drivers interest/ exchange rates international trade and monetary issues criteria examples lifestyle trends demographics consumer attitudes and opinions
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SWOT Analysis. Definitions of SWOT profiling‚ SWOT intelligence analysis‚ SWOT tools‚ matrix‚ templates and utilities. Strengths‚ weaknesses‚ opportunities and threats analysis. SWOT analysis definitions‚ descriptions‚ SWOT templates‚ examples and explanations. SWOT profiling & analysis in market & competitive intelligence. Tools and utilities in support of final SWOT analysis. Winword templates‚ screen shots‚ PowerPoint slides and word files. A standard marketing tool for market and
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Introduction This report aims to provide an overview of banking sector in India for the purpose of expansion planning. The overview will be broadly divided into two parts: Indian Banking system and Bank-like financial institutions. For each type of banking institutions‚ a brief introduction‚ some recent statistics and corresponding functions will be included. The outline of this report is as follows: 1. Indian Banking system 1.1 Central Bank – Reserve Bank of India (RBI) 1.2 Commercial Banks
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IBMA: Indian Biscuits manufacturers associationIndustry Profile | 1. Segments: The organized and unorganized sectors of the biscuit industry is in the proportion Of 55%:45% ratio. 2. Exports of Biscuit is estimated to around 10% of the annual production during the year 2006-07. 3. Imports of biscuits into India has not shown any significant growth during the last two years and has not affected production/sales by the Indian Biscuit industry. 4. Marketing: Wholesale and Retail marketing
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Foreign Investment in Chinese Banking Sector: Hr Challenges Case Overview • China’s rapid economic growth offered many opportunities as well as many challenges for foreign firms trying to integrate themselves into the Chinese banking sector. • Despite having extremely conservative guidelines‚ the Chinese government managed to attract significant foreign interest and investment. • However‚ while most of the developing nations adopted trends set by the global banking giants‚ China made its own norms
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