PEST ANALYSIS The market environment is a marketing term and it refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Company‚ its suppliers‚ distributors‚ and its competitors are also impacted by what is happening in the world. To succeed therefore‚ it is necessary to continuously monitor‚ anticipate‚ and adapt‚ to that environment‚ and wherever possible‚ shape that environment. The
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Press clippings Indian steel industry plays a significant role in the country’s economic growth. The major contribution directs the attention that steel is having a stronghold in the traditional sectors‚ such as infrastructure & constructions‚ automobile‚ transportation‚ industrial applications etc. Moreover‚ steel variant stainless steel is finding innovative applications due to its corrosion resistive property. India is the fifth largest steel producer at the global front and struggling to become
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The Indian Kaleidoscope Emerging trends in retail September 2012 Foreword India’s retail market is expected to cross 1.3 trillion USD by 2020 from the current market size of 500 billion USD. Modern retail with a penetration of only 5% is expected to grow about six times from the current 27 billion USD to 220 billion USD‚ across all categories and segments. The recently unveiled Vision 2023 by Chief Minister Selvi J Jayalalithaa will ensure that Tamil Nadu reaches the numero uno position
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INDIAN INSURANCE INDUSTRY Size of the Industry | Fifth largest life insurance market with US$ 41-billion. According to IRDA‚ the insurers in the year 2009-2010 sold 10.55 million new policies with LIC selling 8.52 million and private companies 2.03 million policies | Geographical distribution | Delhi‚ Mumbai‚ Karnataka‚ Hyderabad‚ Pune‚ Banglore‚ Uttar Pradesh and all the major cities of India | Output per annum | Indian Insurance Industry is one of the booming Industries of the economy
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Indian textile industry - An overview textile industry in India is one of the hopeful divisions of Indian market. It supplies more than thirteen percent to trade production‚ 16.63 percent to export revenues and four percent to the nation’s GDP. In the forth coming year‚ the industry is to make approximately twelve million career opportunities with a venture of US dollar six billion in the field of textile tools and structure‚ and garment manufacturing by the end of 2015. Union ministry of Textiles
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The furniture industry in India is considered as a "non organized" sector‚ with handicraft production accounts for about 85% of the furniture production in India. The furniture sector in India only makes a marginal contribution to the formation of GDP‚ representing just a small percentage (about 0.5%). Among all the types of furniture used‚ office furniture segment is the one that boasts the most important companies‚ both from the point of view of size and of the technological innovation of the
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PEST ANALYSIS RESTAURANT MARKET Aims of the Presentation To explain the meaning of a PEST analysis. To identify and analyse external factors that affect the restaurant industry. To conduct original research into PEST factors. Task 4 Assignment: Develop a marketing mix for a new/existing chocolate or soft drinks product. Task 4: Conduct a PEST analysis‚ which analyses the external factors‚ which affect the market for your product/service. Grading Criteria: AO4 Explain
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Indian Leather Industry The leather industry occupies a place of prominence in the Indian economy in view of its massive potential for employment‚ growth and exports. There has been an increasing emphasis on its planned development‚ aimed at optimum utilisation of available raw materials for maximising the returns‚ particularly from exports. The exports of leather and leather products gained momentum during the past two decades. There has been a phenomenal growth in exports from Rs.320 million
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1 PEST Analysis - Banking Sector in United States Product Type: Market Research Report Published by: Synergyst Published: March 2007 Product Code: R739-67 Description PEST analysis of any industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. PEST is an acronym for political‚ economic‚ social and technological analysis. Political factors include government policies relating to the industry‚ tax policies‚
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PEST analysis of India Political Factors (1) Since 1991‚ India market become a free-market system and open to foreign investors ; (2) The political of India is relatively more stable than before ‚ The stability of the regime affecting the development of the national economy; (3) There are different legal systems in different regions; (4) The Indian Constitution guarantees justice‚ equality and freedom of its citizens‚ and efforts to promote the exchanges between each other;
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