PEST ANALYSIS The market environment is a marketing term and it refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Company‚ its suppliers‚ distributors‚ and its competitors are also impacted by what is happening in the world. To succeed therefore‚ it is necessary to continuously monitor‚ anticipate‚ and adapt‚ to that environment‚ and wherever possible‚ shape that environment. The
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INDIAN INSURANCE INDUSTRY Size of the Industry | Fifth largest life insurance market with US$ 41-billion. According to IRDA‚ the insurers in the year 2009-2010 sold 10.55 million new policies with LIC selling 8.52 million and private companies 2.03 million policies | Geographical distribution | Delhi‚ Mumbai‚ Karnataka‚ Hyderabad‚ Pune‚ Banglore‚ Uttar Pradesh and all the major cities of India | Output per annum | Indian Insurance Industry is one of the booming Industries of the economy
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Indian textile industry - An overview textile industry in India is one of the hopeful divisions of Indian market. It supplies more than thirteen percent to trade production‚ 16.63 percent to export revenues and four percent to the nation’s GDP. In the forth coming year‚ the industry is to make approximately twelve million career opportunities with a venture of US dollar six billion in the field of textile tools and structure‚ and garment manufacturing by the end of 2015. Union ministry of Textiles
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IBMA: Indian Biscuits manufacturers associationIndustry Profile | 1. Segments: The organized and unorganized sectors of the biscuit industry is in the proportion Of 55%:45% ratio. 2. Exports of Biscuit is estimated to around 10% of the annual production during the year 2006-07. 3. Imports of biscuits into India has not shown any significant growth during the last two years and has not affected production/sales by the Indian Biscuit industry. 4. Marketing: Wholesale and Retail marketing
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Indian Construction Industry – 2006-07 13th AsiaConstruct INDIAN CONSTRUCTION INDUSTRY 2006-2007 PREPARED BY CONSTRUCTION INDUSTRY DEVELOPMENT COUNCIL INDIA P.R. Swarup‚ Director General‚ Construction Industry Development Council‚ India -1- Indian Construction Industry – 2006-07 Indian Construction Industry – An Overview of Practices Introduction The paper discusses the overview of practices being used in Indian Construction Industry‚ one of the fastest growing
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This an in-depth overview of paint sector in India : Industrial Analysis The size of the paints market in India is estimated at Rs 110 bn‚ with the contribution of the organised and unorganised segments in the ratio of 65:35. Reduction of excise duties over the last few years‚ from 40% to the present level of 14%‚ has helped create a level playing field between the unorganised and the organised segments‚ as the former is not subject to excise duty. As the unorganised sector loses its competitive
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The furniture industry in India is considered as a "non organized" sector‚ with handicraft production accounts for about 85% of the furniture production in India. The furniture sector in India only makes a marginal contribution to the formation of GDP‚ representing just a small percentage (about 0.5%). Among all the types of furniture used‚ office furniture segment is the one that boasts the most important companies‚ both from the point of view of size and of the technological innovation of the
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PEST ANALYSIS RESTAURANT MARKET Aims of the Presentation To explain the meaning of a PEST analysis. To identify and analyse external factors that affect the restaurant industry. To conduct original research into PEST factors. Task 4 Assignment: Develop a marketing mix for a new/existing chocolate or soft drinks product. Task 4: Conduct a PEST analysis‚ which analyses the external factors‚ which affect the market for your product/service. Grading Criteria: AO4 Explain
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THE INDIAN BANKING INDUSTRY The last decade has seen many positive developments in the Indian banking sector. The growth in the Indian Banking Industry has been more qualitative than quantitative and it is expected to remain the same in the coming years. Based on the projections made in the "India Vision 2020" prepared by the Planning Commission‚ the report forecasts that the pace of expansion in the balance-sheets of banks is likely to decelerate. The total assets of all scheduled commercial banks
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PEST Analysis of Japan Political Environment - Political Stability and Absence of Violence/Terrorism ranked Japan in 44th with +0.94 score(less violent and more stable). Japan also was ranked in 31st with +1.25 scores in complete absence of corruption [1] - Restrictions access harmful published materials and allow regulate excessive disruption of social order but no restrictions on access to the internet [2] - Industrial policies influenced specific industries to gain international competitive
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