PEST and SWOT analysis of AirAsias international business operations 1.1Background AirAsia was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia. Now‚ AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The leading low fare airline in the Asia - AirAsia has been expanding rapidly since
Premium Airline Low-cost carrier
Poter’s Diamond Analysis on FDI in India Factor Condition; ➢ India is the second most populous country in the world. Some 68% of the population still lives in rural areas. A total of 550 million Indians are under the age of 25 and 350 million under 15 years (IBEF‚ 2008). By 2013‚ the net addition to the productive population (age 25-44 years) will be 91 million‚ or 33 %. The biggest benefit of this demography is the high consumer base [pic] [pic] ➢ The working age populaton is expected
Premium India Mumbai
Mexico PEST Analysis Executive Summary Mexico has resulted in recent years as one of the most promising emerging economics nevertheless the downturn occurred in 2009 under the influence of the crisis in the United States. In 2010 the economy has restarted its growth trend‚ which according to the forecast will bring the Country among the elites of world economy. This short paper explains the fundamental factors determining Mexico economic growth using the PEST Analysis Framework. In particular
Premium Economics United States Mexico
PEST considers four macro environmental factors; political‚ economic‚ social and technological (Abdullah & Shamsher‚ 2011; Gupta‚ 2013; Ward‚ 2005; Koumparoulis‚ 2013; Nunes & Peng‚ 2007). The framework investigates the external environmental factor of a business to examine a business’s position in an industry or environment and feasibility of the business venture in that environment (Nunes & Peng‚ 2007). PEST assumes that the success of companies is dependent
Premium Rwanda Economics Inflation
Authority and National Institute of Economic and Social Research and two anonymous referees for comments on earlier drafts. This paper has been prepared as background to a study on the implications of an ageing population for the financial services industry and its regulation. This wider study is being conducted by the Financial Services Authority in co-operation with the Bank of England. Copies of working papers may be obtained from Publications Group‚ Bank of England‚ Threadneedle Street‚ London
Premium Demographics Demography Investment
PEST Analysis of Proton Political If we are going to check on the high selling prices of the national cars of Malaysia because of high production costs and lack of vendor efficiency‚ there is a big possibility that the local market will be ruled by imported cars. As a result‚ there will be increase in the number of the vehicles on the road and there will be a glut of used cars in the market‚ because people will tend to trade their cars for cheaper and imported brands (Frost & Sullivan 2002). On
Premium Economics Automobile Vehicle
Follow the steps of entering international markets‚ analyze the target potential markets external environments using PEST analysis model. Target potential customers and market Nike typically targets athletes‚ men and women generally from the ages 15-30. Their target market is people who are active and enjoy higher quality sporting goods and merchandises. NIKE targets all regions with their geographic expansion. Under its Golf brand‚ Nike sells golf balls‚ golf clubs and apparel for both men and
Premium Economics Recession Marketing
Market Structure- Steel sector in India Indian Steel Sector: An Overview Steel is crucial to the development of any modern economy and is considered to be the backbone of human civilization. The level of per capita consumption of steel is treated as an important index of the level of socioeconomic development and living standards of the people in any country. The Indian steel industry has made a rapid progress on strong fundamentals over the recent few years. The industry is getting all essential
Premium Iron Steel Supply and demand
assignment has been completed by myself‚ as where referenced. [pic] - Environmental analysis - Consumer characteristics Executive Summary For the analysis of bringing Tayto into Japan I used A PEST Analysis. PEST Analysis Political Analysis Role of the Government Japan is a democratic country with a constitutional monarchy and parliamentary style government. The Emperor of Japan‚ Akihito‚ is
Premium Japan Potato chip
I. Introduction Automobile industry is a symbol of technical marvel by human kind. Being one of the fastest growing sectors in the world its dynamic growth phases are explained by nature of competition‚ product life cycle and consumer demand. Today‚ the global automobile industry is concerned with consumer demands for styling‚ safety‚ and comfort; and with labor relations and manufacturing efficiency. The industry is at the crossroads with global mergers and relocation of production centers
Premium Automotive industry Japan General Motors