Ritu Patel Mangesh Nazar - Roll No 13051 Prashant More Monireh Ahmadifaraz Sanjiv Jain Industry: Indian Luggage Industry Brand Name: Absolute Regal Company Name: VIP Industries Limited. Background: The Business Environment (1970-2007): The Indian luggage market is an Rs 1200 Cr industry. The Indian luggage market mainly consisted of soft luggage and molded luggage. In the early days‚ there were selected players in organized sector
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............................................................6 Profits in Oligopolistic Competition……………………………………………………...7 Short Run………………………………………………………………………….7 Long Run…………………………………………………………………………..7 Demand Analysis of Coffee in India……………………………………………………...8 Conclusion………………………………………………………………………………....8 References………………………………………………………………………………….9 Introduction Coffee is among the most popular beverages consumed globally. In India‚ coffee consumption has
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in the marketing of a particular product. Market coverage strategy is employed in capturing a planned share of a market. TYPES OF MARKET COVERAGE STRATEGY Michael E. Porter‚ author of the book "competitive strategy: techniques for analyzing industries and competitors" has categorized strategies into 3 generic types‚ which are: Overall cost leadership; Here the business works hard to achieve the lowest costs of production and distribution so it can price lower than its competitors and win a large
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HRM Human resource management is a strategic and coherent approach to the management of an organization’s most valued assets – the people working there‚ who individually and collectively contribute to the achievement of its objectives. Boxall et al(2007) describe HRM as ‘the management of work and people towards desired ends’. John Storey (1989) believes that HRM can be regarded as a ‘set of interrelated policies with an ideological and philosophical underpinning’. He suggests four aspects that
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COMPANY PROFILE Apollo Tyres Ltd REFERENCE CODE: E16AA60E-380B-49C8-9C23-BFC7C2AB3058 PUBLICATION DATE: 28 Jun 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Apollo Tyres Ltd TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts......................................................................
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Introduction Globally‚ the Indian pharmaceutical industry is ranked third largest in volume terms and 10th largest in value terms. The sector is highly knowledge-based and its steady growth is positively affecting the Indian economy. The organized nature of the Indian pharmaceutical industry is attracting several companies that are finding it viable to increase their operations in the country. The Indian pharmaceutical industry is highly fragmented with about 24‚000 players (330 in the organized
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Leather‚ the oldest manufacturing industry in India‚ catered to the international market from the 19th century. Leather is a traditional Indian craft and the primitive methods of leather-making is still alive in many villages in Uttar Pradesh‚ Rajasthan‚ Madhya Pradesh‚ Punjab‚ Gujarat‚ West Bengal and Orissa. Modern methods of leather tanning were introduced by the British in 1857. The first leather factory in India was set up in Kanpur to make saddlery and harness. The following are some of the
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The Indian Car Industry By Shyamala Mathan Sankar 2006 A Dissertation presented in part consideration for the degree of MA Marketing. 1 Consumer Perception of Global vs. Local Brands: The Indian Car Industry Abstract Key words: Consumer Perception‚ Global brands‚ Local brands‚ consumer preference‚ Country-of-origin‚ foreign brand‚ globalness‚ Consumer ethnocentrism. This study examines consumer perception of global brands vs. local brands in the Indian car industry. Consumer
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Himanshu Talwar Mayank Dubey Pranay Sharma Naval Taneja Mohkar Kunal Industry of Travel Equipments “An Analysis of the Product‚ Place‚ Price & Promotion Strategies of VIP‚ Samsonite & Safari in India during 2006-07 and Recommendations thereof” ICFAI Business School Bangalore Group 5 Date: 18th December 2007 “The report
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METHODOLOGY 18 5 DATA ANALYSIS 20 6 6.1 6.2 FINDINGS Main factors affecting Gold Globally Top factors affecting Gold in India today 24 7 CONCLUSION 28 8 ANNEXURE 29 9 BIBLIOGRAPHY 39 INTRODUCTION Structure The gems and jewellery industry occupies an important position in the Indian economy. It is a leading foreign exchange
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