to get paid as much as possible. Also‚ stakeholders can be health care professionals‚ especially nutritionists‚ as their analysis of fast food effect can influence public perceptions‚ therefore affecting sales. I will examine how McDonald’s has responded to or anticipated future events that have impacted its market and stakeholders using the PEST analysis as a tool. The analysis consists of situational and uncontrollable Political‚ Economic‚ Social and Technological forces within the macro environment
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SKYLINE BUSINESS SCHOOL 2nd YEAR‚ IIIrd SEMESTER BATCH - MBA 2010-2012 L2S1 REPORT ON (Strategic marketing management) Presented By: Ravi Singh Baghel ACKNOWLEDGEMENT The successful completion of any task would be incomplete without mentioning the people who have made it possible. So it’s with the gratitude that I acknowledge the help‚ which
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CASE 02: WHEN INTERNATIONAL BUYERS AND SELLERS DISAGREE No matter what line of business you’re in‚ you can’t escape sex. That may have been one conclusion drawn by an American exporter of meat products after a dispute with a German customer over a shipment of pork livers. Here’s how the disagreement came about. The American exporter was contracted to ship “30‚000lbs‚ of freshly frozen U.S. pork levers‚ customary merchantable quality‚ and first rate brands.” The shipment had been prepared to
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A PEST analysis (also sometimes called STEP‚ STEEP or PESTLE analysis) looks at the external business environment. In fact‚ it would be better to call this kind of analysis a business environmental analysis but the acronym PEST is easy to remember and so has stuck. PEST stands for Political‚ Economic‚ Sociocultural and Technological. (Technological factors in this case‚ include ecological and environmental aspects - the second E in STEEP and PESTLE‚ while the L in PESTLE stands for legal). The analysis
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PEST analysis: Political: Australia is a type of democratic country and it is stable politically. The characteristics of Australian government such as transparency and having low level of corruption‚ and being internationally competitiveness helps Australia to have the lowest rank of political instability in Asia-Pacific and it standing on bottom fourth position in the world in political instability (Australian government 2009). Therefore this factor is an advantage and an opportunity for the companies
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PEST Analysis Political The international IT and electronics industries have been characterized with intensive competition. Electronics and IT companies are constantly reviewing their achievements as well as the competitors’ in order to come up with better business strategies in an effort to best all other existing industry rivals. With the merger and acquisition strategy between HP and Compaq‚ members of the IT and electronics industry all over the world were threatened with the intensified effort
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PEST Analysis for Sony Corporation POLITICAL FACTORS Political factors for Sony Corporation can be changed at any time. TheGovernment holds the power to change any policies and regulationswhich may affect Sony at the time. The credit crunch and the recession may become reduced‚ therefore resulting in better trades for Sony Corporation. However this also means that the same has occurred for Sony¶s competitors. This means that Sony must develop ideas on how to stay ahead of its competitors. The
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6Presented by JONATHAN MARTIN DAZA 0798KDSA0409 | | Table of Contents 1. Strategic Role 3 1.1 WWF’s Mission Statement 3 1.1.1 Objectives 3 1.1.2 Goals 3 1.2 WWF’s PEST Analysis 3 1.2.1 Political environment 4 1.2.2 Economic environment 4 1.2.3 Social environment 4 1.2.4 Technological environment 4 1.3 WWF’s SWOT analysis 5 1.3.1 Strengths 5 1.3.2 Weaknesses 5 1.3.3 Opportunities 5 1.3.4 Threats 6 1.4 Strategic Model 6 2. Identifying WWF’s key performance Indicators 6 3. Information Systems
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was growing‚ Outback Steakhouse would near the U.S. market’s saturation point within the next 4-5 years. In late 1994‚ the company acknowledged its ability to expand abroad by appointing Hugh Connerty as president of Outback International. As the company moved toward international expansion‚ they knew that a strategic plan was essential in order to assure Outback’s continuing success as it took on the diverse and new markets abroad. The company’s commitment to continue its fast paced growth would require
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BlackBerry Limited‚ formerly known as Research In Motion Limited (RIM)‚[3][4] is a Canadian telecommunication and wireless equipment company best known to the general public as the developer of the BlackBerry brand of smartphones and tablets‚ but also well known worldwide as a provider of secure & high reliability software for industrial applications and Mobile Device Management (MDM). BlackBerry’s software and hardware products are used worldwide by various government’s agencies and by car makers
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