Corporation: International Marketing Analysis For: Professor Y. Pan Date: December 18‚ 2010 By: Saber Kanwar (209093337) Table of Contents Executive Summary McDonald’s Corporation currently markets its products across its 8 geographic segments through customizing its food items to suit local tastes and preferences. Furthermore‚ all advertisements are shot in 12 different languages‚ featuring the customized products catered to each region. However‚ the company’s international motto‚ “I’m
Premium
Introduction PEST Analysis is the Political‚ Economic‚ Social culture and Technology analysis that a company does to determine the overall business environment. A PEST analysis is a look at the external environment of a company or a business that plays an important role in managing and decision making of a company. It is crucial for a company to consider its environment before relating with the public or customers. The PEST analysis examines the impact of each of the factor on the company. Thus
Premium Low-cost carrier Influenza Pandemic
Life Style With diet becoming a major part of people’s life styles in 2010‚ McDonald’s has had to introduce new items to the menu‚ to continue to offer something for all age groups‚ and everyone. McDonalds recognises customers are not all the same. • A parent with two children visits McDonald’s to give the parent a treat. • The children want to visit as it’s a fun place to eat. • A business customer visits McDonald’s during the working day‚ as the service is quick‚ the food
Premium Super Size Me Eating Restaurant
Political The Political factors relates to the factors which the government also affects such as government instability or rules and regulations which the business must follow. Nokia have recently moved one of its manufacturing facilities to India‚ and because of this it is important that Nokia follow the rules and regulations that are set in India‚ so that they can operate as efficiently as possible. The types of things they will have to be aware of is the minimum wage‚ the maximum hours a week
Free Mobile phone Nokia
Social Cultural Responsible buyers Responsible buyers or people concerned with ecological impacts of oil on the environment could switch to alternative sources like bio fuel. Consumerism The consumption pattern of the people is key here‚ today they may decide to substitute oil for gas and tomorrow vice versa. The protection or promotion of the interest of the consumer is a somewhat hard as they are unstable. Social mobility An example of this is Leisure Time‚ people tend to move around more
Premium Ethanol fuel Technology Macroeconomics
The Toyota automobile company as it began‚ specialized in making cars‚ but now also forms a leading pioneer in bus‚ trucks‚ robot manufacturer‚ truck‚ auto and financial service providers. The Toyota logo is a simple one‚ derived from a Japanese word meaning ‘eight’ which was thought of as bringing luck and success which the company’s journey cannot be denied of. The Toyota logo‚ much like the company itself‚ is recognized as a paramount in the world of automobiles. The logo speaks of simplicity
Premium Automobile Toyota Symbolism
Commercial-In-Confidence EOI – MUltiMedia Contact Centre System with Voice Logger 7/10/2008 KENYA COMMERCIAL BANK LIMITED EXPRESSION OF INTEREST (EOI) FOR THE SUPPLY‚ IMPLEMENTATION AND MAINTENANCE OF A MULTIMEDIA CONTACT CENTRE SYSTEM WITH VOICE LOGGER Release Date: 11th July 2008 Last date for receipt of responses: 8th August 2008‚ 15:00 hours (3pm) East African Time (in Nairobi) Commercial-In-Confidence EOI – Multimedia Contact Centre System with Voice Logger Page 2 of 18 7/10/2008
Premium Commercial bank Bank Retail banking
Political – Legal Settlements: After the Deepwater Horizon oil spill in the Gulf of Mexico‚ BP faced many different legal settlements that were enforceable by court. Many of these settlements were in order to enhance the safety of drilling for oil in the Gulf of Mexico. BP worked to solve the federal criminal claims that came from the Oil Spill‚ and eventually pleaded guilty of 11 felony counts‚ related to the loss of 11 lives. Many other misdemeanor counts under different acts including: the Clean
Premium Social responsibility Petroleum Corporate social responsibility
International marketing communications Portfolio: Dior Addict Content Introduction FRANCE I. Marketing analysis p 4 A. PESTL p 4 B. Opportunity / Threat p 4 C. Strengths / Weaknesses p 5 D. Segmentation p 5 II. Communication analysis p 5 A. Christian Dior`s image p 5 B. Mode of communication p 6 1. Basic offer p 6 a. FAB terminology p 6 2. Persuasive communication p 6 a. Target description p 6
Premium LVMH South Korea Luxury good
PEST ANALYSIS A PEST (Political‚ Economic‚ Social and Technological) analysis is a major part of the environmental scanning section of strategic management and it is used by companies during market research and strategic analysis. Using a PEST analysis helps a business to understand various macro environmental factors that they need to take into consideration when determining the decline or growth of a particular market. What does
Premium Inflation Economics Technology