SRI LANKAN TOURISM STEPPING TOWARDS A NEW ERA Membership Number: 12313667 Word count : 3190 Chartered Postgraduate Diploma in Marketing (Level 07) Unit 01 – Emerging Themes Membership Number: 12313667 Tourism as an emerging theme Tourism industry includes‚ attracting tourists from local and foreign nations. Now- a- days‚ most of the countries highly pay their attention on upgrading tourism industry as it boosts the economy and finally the countries will be benefited from the industry. Country to
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Overview of the Maldives tourism industry Tourism in the Maldives took off in the early 1970s‚ The beginnings of tourism in the country saw the development of just two islands as resorts in 1972‚ with a capacity of just 280 beds. The supply of tourist accommodation has increased at a very steady rate. This increase was planned to meet the international tourist arrivals to the Maldives and at the end of year 2010 there were 25‚701 beds in the industry. This includes Resorts‚ Marinas‚ Hotels
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on new routes from their inception‚ by pitching their fares to be low enough to attract new customers but high enough to provide a satisfactory operating margin. By 1991 Ryanair recorded its first ever profit despite the damage done to the Airline industry by the Gulf war in 1991. Over the next couple of years Ryanair substantially slashed its fares further and managed to open up many new attractive routes. The new formula effected a turnaround in the fortunes of the company‚ and by
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Melaka Tourism Industry Writers Chew Sze-Siong Lecturer Faculty of Hotel and Tourism Management University Technology of MARA Melaka Fauzunnasirah Fazil Lecturer Faculty of Hotel and Tourism Management University Technology of MARA Melaka ABTRACT Seasonality in tourism demand is common among all sectors which involve in the industry and become a focal issue‚ particularly in the peripheral destinations and areas with four seasons. Seasonality phenomenon in tourism can be
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References: : http://jamesesz.wordpress.com/2009/10/28/marketing-assignment-a-marketing-plan-for-hsbc-7ps/ http://www.managementparadise.com/forums/principles-management-p-o-m/208719-pest-analysis-hsbc.html http://www.scribd.com/doc/18020786/Hsbc-Project-Report
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Depends on your company. For a more accurate PEST analysis‚ it’s best to consider your company’s structure‚ product‚ and strategy. Anyway‚ here’s a very simple PEST analysis. Political - Vietnam is a Single Party Communist State. There is more likely to be higher government control and less autonomy for the organization wanting to enter the Vietnamese market. However‚ on the good side‚ Vietnam is more likely to have relatively greater political stability. Would be advisable to form good relations
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SECTION 1: PEST Analysis Royal Dutch Shell plc also known as Shell is an Anglo-Dutch multinational oil and gas company. It’s headquarter is located in The Hague‚ Netherland while its registered office is located in London‚ United Kingdom. Shell is the world’s second largest revenue company and it operates in over 90 countries and has 44‚000 service stations worldwide. PEST analysis‚ “Political‚ Economic‚ Social and Technological analysis” is the external macro-environment in which a firm operates
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challenges to organisations in the present and in the future. Examine the impact of changes in the internal organisational environment and its implications on an organisation. Question: An organisation in the circuit board manufacturing industry is planning to expand their operations offshore. It is looking to establish its operations in the new emerging market countries‚ as the Board of Directors believes that setting up factory in these countries would greatly reduce costs and would further
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HUONG HAAND KEN COGHILL E-Government in Singapore — A Swot and Pest Analysis HUONG HA Department of Management‚ Monash University‚ Australia Huong.Ha@BusEco.monash.edu.au KEN COGHILL Department of Management‚ Monash University‚ Australia Ken.Coghill@BusEco.monash.edu.au ABSTRACT This paper aims to review and evaluate the vision‚ the objectives and the strategic framework of e-Government in Singapore. Rapidity‚ Reliability‚ Efficiency‚ Cost-effectiveness‚ Customer-orientation and Accessibility
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PEST Analysis of Nokia PEST analysis identifies the political‚ economic‚ social‚ technological‚ environmental‚ and legal factors that of which directly affect a company. Political Factors Political/Legal environment are usually considered as one because they are enforced by the nation’s government. It is vital for Nokia’s operation because different nations with their respective government have different Political/Legal platforms respectively; Nokia operating on global level must abide to
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