PIN | 17-Sep-11 | | | TABLE OF CONTENTS | PAGES | | | | | EXECUTIVE SUMMARY | 3 | | | | 1 | BACKGROUND | 4 | | OVERVIEW OF ORGANISATION‚ PRODUCT AND BRAND | | | | | 2 | ENVIRONMENT ANALYSIS | | | 2.1 PEST ANALYSIS | 5-6 | | 2.2 SWOT ANALYSIS | 7-8 | | 2.3 MARKETING MIX | 8-9 | | | | 3 | MARKETING STRATEGY EVALUATION | | | 3.1 SEGMENTATION | 10 | | 3.2 TARGETING | 10 | | 3.3 POSITIONING | 11-12 | | 3.4 MARKETING CHANNEL | 13 | |
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pensions‚ and effective tax rates. Finally‚ they offer advisory support‚ which supports businesses through their business life cycle. This therefore helps and encourages firms to develop within regulatory environments. An analysis of the firm’s macro-environment Table 1: PEST analysis Political Increased governmental regulation. Increased taxes reducing consumer spending and corporate spending. Focus on environmental governance for example: environmental auditing. Economic Difficult and
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an up-and comer‚ but he personified superior performance. Nike’s bet paid off—the Air Jordan line of basketball shoes flew off the shelves and revenues hit over $100 million in the first year alone (CNBC.com‚ 2010). Competitive analysis Porter five forces analysis Industries differ widely in their business makeup‚ competitive
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Case Analysis: Taco Bell & Kraft Foods Incorporated BUS 600 James Moore August 28‚ 2011 Case Analysis: Taco Bell & Kraft Foods Incorporated Laurie Gannon‚ the Public Relations Director at Taco Bell Corporation received a call that would change the dynamic of the entire corporation. The company’s government relations team informed Laurie that a special interest group in Washington‚ DC named Friends of the Earth‚ had planned to hold a press conference within the next week to discuss
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| | |SWOT and PEST analysis on Cadbury PLC | | | |
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PESTLE analysis‚ which is sometimes referred as PEST analysis‚ is a concept in marketing principles. Moreover‚ this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc.PESTLE is a mnemonic which in its expanded form denotes P for Political‚ E for Economic‚ S for Social‚ T for Technological‚ L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many different angles
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SWOT Analysis Guide The comprehensive guide to the SWOT analysis method In the following guide we will introduce you to several widely used strategic planning methods. They enable business executives and strategists to evaluate options‚ plan for the strategic goals and implement the changes necessary to achieve those goals. The evaluation version of the guide Distribution note: You may NOT distribute the original or modified version of the document. Check more information about licensing in
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Profile of company HSBC has got over 7.500 offices in 87 countries. It is very widespread and has around 220.000 shareholders in 124 countries and territories. HSBC provides a full range of financial services being Personal Financial Services‚ Commercial Banking‚ Corporate Investment Banking and Markets Private Banking. HSBC is mainly operating in Europe‚ Hong Kong‚ Asia-pacific region‚ Australia and America. HSBC is interested in the emerging markets of Asia-Pacific region and is continuously
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SWOT Analysis Strengths The achievement that AirAsia received in 2012 is the world’s best low cost airline (AirAsia Berhad‚ 2013). The strength of AirAsia is that‚ they are leading low cost airline in today’s world and have good company strategic management with a successful story in the airplane industry. Their operational strategy that they have formulated at the beginning is consistent with their company’s objectives and was well conducted. Due to this‚ AirAsia able to create strong brand equity
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(A) The payback is 35‚000/5‚000= 7 years Computation of the NPV : 15 NPV= -35‚000 + Σ 5‚000 / ( 1 + 12%)^ 15 i=1 NPV = $- 947. 67 Computation of the IRR : 15 0= -35‚000 + Σ 5‚000 / ( 1 + IRR)^ 15 i=1 IRR= 11.49% The NPV of this project is negative and the IRR is lower then the Cost of Capital (12%) Rainbow products shouldn’t go for
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