SOMMAIRE Introduction 4 I. L’OREAL leader mondial du marché des cosmétiques 5 1. Le marché des cosmétiques en croissance 5 Une offre variée 5 Un marché segmenté 6 Une demande exigeante et volatile 6 Des zones géographiques en croissance 7 2. L’OREAL‚ leader incontesté du marché des cosmétiques 7 Une évolution basée sur l’expérience 7 Des Domaines d’Activités Stratégiques performants 8 La concurrence
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COMPANY PROFILE L’Oreal S.A. REFERENCE CODE: B374D495-445D-4005-BCE0-C39F5071ED41 PUBLICATION DATE: 30 Nov 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. L’Oreal S.A. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts.................................................................................
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Summary: Executive summary 8C’s Strategic alternatives Strategic recommendation Tactical marketing plan Executive summary: The strategic problem is: L’Oreal can’t duplicate the success of the ‘’class to mass’’ strategy in the US market for the Plenitude products line. The main critical causes led to this problem are: * US consumers behavior is totally different from French consumers consumer * Positioning of the Plenitude product line which was not suitable
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SWOT analysis The SWOT analysis is a strategic planning method which takes into account both internal and external factors. The internal factors are the strengths and weaknesses internal to the organisation‚ while the external factors are the opportunities and threats external to the organisation. * Strengths: characteristics of the organisation that give it an advantage on competitors. * Weaknesses: characteristics that put the organisation on a disadvantage relative to competitors.
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Classic Brand Across Time and Space ——the case analysis of world-famous brands L’Oreal Paris Cai Conglie 1‚ Zong Xujuan 1 1. WUHAN UNIVERSITY OF SCIENCE AND ENGINEERING 470073 Abstract we’ll to find out the real reason of its success through the analysis of world-famous brands L’Oreal Paris. Through the unique strategy‚ sword pointing extraordinary position‚ with the particular approach‚ use science and technology to build high-end products‚ of L’Oreal Paris to study its product and its design positioning
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Before the facial cosmetics‚ L’Oreal was known as a hair-colorformula developed by French chemist Eugene Schueller in 1907. It was then known as"Aureole". Schueller formulated and manufactured his own productswhich were sold to Parisian hairdressers. It was only in 1909 that Schuellerregistered his company as "Societe Francaise de Teintures Inoffensives pour Cheveus‚"the future L’Oreal. Scheuller began exporting his products‚ which was then limited to hair-coloring products. There were 3 chemists
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Executive summary: This report has demonstrated the scenario planning of L’Oreal’s three (3) years strategic plan to increase its market share through increasing brand loyalty‚ creative and innovative skincare products in Malaysia market. L’Oreal Group‚ based in Paris‚ France‚ is one of the global market leaders in cosmetic industry worldwide. As its commitment of manufacturing beauty products to all men and women over the world‚ they continue to produce high quality of cosmetic products for fulfilling
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HKU570 ZHIGANG TAO L’ORÉAL: EXPANSION IN CHINA After acquiring Mininurse at the end of 2003‚ this new Chinese acquisition of Yue-Sai only serves to confirm our determination to step up the pace of growth in China. - Lindsay Owen-Jones‚ CEO‚ L’Oréal1 On January 26th 2004‚ French cosmetics giant L’Oréal signed an agreement to acquire a famous Chinese cosmetics brand Yue-Sai. 2 The acquisition came shortly after L’Oréal made another successful bid for Raystar Cosmetics (Shenzhen) Co.
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Even though the market is already full of the said cosmetic brands‚ the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This studyis a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clearview of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided inthis paper. Another area will bespecificallydevoted
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Business Presentations Presentation 2 September 23‚ 12 Loreal For more than a century‚ L’Oréal has devoted itself solely to one business: beauty. It is a business rich in meaning‚ as it enables all individuals to express their personalities‚ gain self-confidence and open up to others. Beauty is a language. L’Oreal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality‚ efficacy and safety. It pursues this goal by meeting
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