Table 7 13 Table 2 19 Table 3 21 Executive summary This report refers to an evaluation and recommendations on the current market situation of L’Oreal Paris. A brief introduction of the background of L’Oreal Paris and the product category which L’Oreal Paris exists will be also explained in this report. It includes the general idea of cosmetic industry. Furthermore‚ this report also indicates the macro and micro environment and major competitors
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The second direct competitor to Chanel is L’Oréal‚ the world’s largest manufacturer of high-quality cosmetics‚ perfumes‚ and hair and skin care products. Although L’Oreal the company doesn’t manufacture a perfume it owns the brand Lancôme that produces Tresor a perfume that rivals Chanel. In the chart below‚ it lists the US female fragrances brand share by value from the 2002 Tablebase data. The chart shows how the Lancôme perfume Tresor‚ Estee Lauder and Chanel are in relation to each other.
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Question 1: Yes‚ of our point of view the strategies were primarily responsible for L’Oreals impressive financial performance and its amazing brand recognition. This is because it made sure that each of its brands had its own image and took care hat its image do not overlap with the image of another product or company. Developing of new innovative products a strong Development & Research Department with a lot of know how. They expanded in important national markets and invested in new
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PEST Analysis of Philips company All business entities are under the pressure of different factors inside and outside the organization. In order to survive in the global environment‚ companies in building their strategies have to aware of the outside forces such as political and economic situation inside the country and in the global community‚ new technologies in the market‚ socio and cultural influences. POLITICAL FACTORS Political factors that affect the activity of an organization are: tax
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lower rate of sales tax of 4%-6% on local supplies. Textile exports stood at $12.5 billion fromJuly 2010 to May 2011. During the current fiscal year‚ the tax department collected Rs. 10.5billion as 1.0% withholding tax. Similarly‚ textile industry contributed Rs. 2.5 billion at the rateof 0.25% as Export Development Fund (EDF). Break-up shows that the applicability of lower rateof 4%-6% sales tax on local supplies would contribute an additional amount of Rs. 11billion‚annually‚ to the national exchequer
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fluctuating factors that are likely to influence the organisations supply and demand levels and its costs. The ongoing changes occuring in society create an uncertain environment and have an impact on the fuction of the whole organization. Therefore PEST analysis is a useful tool for understanding the ’big picture’ of the environment in which Home Retail Group operates‚ and the opportunities and threats that lie with it. By doing this and looking at the outcome‚ we can take advantage of the oppurtunities
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SWOT ANALYSIS When we talk about of strategic decision making in an organization‚ we must take consider many factors that must be studied within the company. For that‚ there are several useful tools such as SWOT analysis‚ which is meant (strengths‚ Weaknesses‚ opportunities‚ and Threats)‚ this method is the simplest and effective way to analyze the present and see how will be the future of the company. The main purpose of this analysis is to support the organization to locate the strategic aspects
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| Roaches | The Apartment pest | | Timothy Osborne | 12/3/2012 | Roaches and other pest seem to be immune to most pesticides nowadays. In the past few years I have notice that regardless how much you bomb‚ spray or put out traps they always come back‚ sometimes with a vengeance. In most communities‚ mainly apartment complexes‚ management hire exterminators for preventative measures. But in most cases it’s already too late for that. In recent years there have been studies performed
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CONTENTS Page 3 Introduction Page 4 Description of Organisation Page 5 History Timeline Page 7 Organisation Structure Page 8 Organisation Chart Page 9 SWOT Analysis Page 10 Strengths Page 11 Weaknesses Page 12 Opportunities Page 13 Threats Page 14 PEST Analysis Page 15 Political Factors Page 16 Economic Factors Page 17 Social Factors Page 18 Technological Factors Page 19 Conclusion Page 20 References Introduction For my assignment I am required to investigate and evaluate the internal and external
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SAMSUNG ELECTRONICS IN THAILAND Final Case Chun Tao Anthony Park Kunihiko Mikuriya Matthew Kostiak Luís Hidalgo Executive Summary This case focuses on the valuing Samsung Electronics‚ which is a major worldwide manufacturer of consumer electronics‚ and its ongoing project aimed at capturing 15% of Thailand’s mobile phone market. It will ask students to study a collection of Thailand’s country data‚ ranging from macroeconomic to cultural
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