PHASE 2: IDENTIFY THE POSITIONMENT Positioning (target and needs) Target - All professionals - All Business companies: * Small and medium-sized enterprise * Large companies * Multinationals Characteristics - Average and high income - Travel minimum 3 times a year for one to two weeks - Like comfort and access to all business facilities at affordable prices Segment We choose 3 segments: * Primary segment (A): business tourist * Secondary segment (B): conferences
Premium Hotel Rooms Marketing
Automotive Industry Analysis The development of the automobile came from many different people from different countries. The development stated in 1769 in France‚ with the invention of a three-wheeler that was powered by steam (Gale‚ 2003). Then in 1800’s the first internal combustion engine was created in Belgian and the first gasoline powered vehicle was constructed in 1885 in Germany (Gale‚ 2003). Henry Ford built the first car in 1896 (Gale‚ 2003). He then revolutionized the industry with the
Premium General Motors Automotive industry
operational level HCL: Facing the Challenge of the Laptop Market Jaydeep Mukherjee and Mahalingam Sundararajan M r. Ajai Chowdhry‚ Chairman and CEO at HCL Infosystems Limited‚ a major technology hardware player in India‚ was pondering upon the company’s marketing strategies to build its laptop sales in 2010-111. Driven by powerful and sustained marketing campaigns by the multinational companies (MNC)‚ namely Dell and Acer‚ during 2009-10‚ the laptop market had witnessed tremendous growth. Dell’s
Premium Marketing
juices‚ energy juice‚ juice smoothies or selling bottled juices wholesale. Step 2 Write a business plan that includes details about your niche; three-year operating expenses; three-year profit projections; marketing and public relations strategies; analysis of competing businesses; information about potential vendors and selling venues. Step 3 Create juice recipes for your business‚ including flavors that aren’t commonly found in grocery stores. A varied menu will give customers an incentive to patronize
Premium Shopping mall Supermarket Local food
Acer Aspire E5-573G Laptop Review Even if you’re buying a budget laptop‚ you still want to make sure you get the best bang for your buck. There have been quite a few affordable all-round laptops from almost every manufacturer. You have the Lenovo Z50-75‚ the HP Pavilion 15‚ the Dell Inspiron 15‚ and the Toshiba Satellite L50-B. Then there are the Acer Aspire E1 and E5 series models‚ affordable 15.6-inch all-rounders that have been giving good price to performance ratios for some years already
Premium Laptop Acer Aspire
Chapter 1 Industry Background A. Definition of the Industry: What are its Products or Services? 1. Definition The development of any country completely depends upon the growth of telecommunications; it is a technology of transmitting signal through a long distance for the sake of communicating with each other. Throughout the world‚ telecom industry is being controlled by private companies instead of government monopolies. Traditional telecom technologies are also being replaced by modern
Premium Telecommunication Telecommunications
“Factors affecting the purchasing behaviour for laptops in India” Prepared for Dr. Sunanda Sangwan Professor of Research Methodology Prepared by Group: 4 ‘B’ Rajkumar Singhania (20110 Priyanka Brar (20110035) Hrudaya Ranjan Bihara (20110 Sunny Dahiya (20110 Saurabh Malik (20110 Jenish Saroha (20110 Dushyant Singh (20110 12th December‚ 2011 MEMORANDOM DATE: December 12th‚ 2011 TO: Dr. Sunanda Sangwan FROM: Group – 4 ‘B’ (Rajkumar‚ Priyanka‚ Hrudaya‚ Sunny‚ Saurabh
Premium Scientific method Brand Marketing
Case Assignment 1: Industry Analysis For the past several weeks we have been examining firms’ environmental contexts. The purpose of this in-depth analysis is to: * understand how to document an industry’s systemic profitability (or loss) rate * understand the forces surrounding the industry (based on Porter analysis) that drive its underlying profitability (or lack thereof) * understand how macro-environmental factors influence the dynamics of the industry * understand how to
Premium Future Porter five forces analysis
This paper outlines the benefits of environment influence on business. The paper specifically discusses about the FirstGroup Plc and environment influence of PESTEL analysis. what is the impact on the business of the stakeholder such as‚ Governments‚ customers and communities. The paper concludes the FirstGroup Plc strategy to overcome the demand of the customers risen above the pack because of its extremely ethical and highly exposed business practices‚ both in regard to its sourcing and its treatment
Premium Bus SWOT analysis Public transport
QuickSpecs Overview HP Compaq 6730b Notebook PC HP recommends Windows Vista® Business 1. 2. 3. 4. 5. 6. 7. 8. 9. Optional VGA webcam Volume mute button with LED indicator Volume scroll zone with up/down LED indicators Serial port Optical drive/Upgrade Bay Media Card Reader (2) USB 2.0 ports Touchpad with scroll zone Optional HP Fingerprint Sensor 11. 12. 13. 14. 15. 16. 17. 18. 19. 10. Touchpad buttons Hard drive activity / HP 3D DriveGuard LED indicator Battery charging LED
Premium Windows Vista Memory card Windows XP