PEST ANALYSIS The PEST analysis is a useful tool for understanding market growth or decline‚ and as such the position‚ potential and direction for a business. PEST is an acronym for Political‚ Economic‚ Social and Technological factors‚ which are used to assess the market for a business. Basically it is a scan of macro-external environment‚ in which a business wants to operate. Political Factors include: • Tax policy • Employment laws • Trade restriction and Tariffs
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1.2 The use of PEST on Netflix Traditional Video Rental Stores involves brick and mortar stores are normally located in strategic locations and are usually staffed by around 12 employees depending on the size of the video store. These stores usually carry about 1000 titles of VHS and DVD format and most of the time requires owning all of it VHS and DVD outright. The rentals are limited to physical inventory and some titles excess inventory may be sold at a loss depending on popularity of the titles
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and capabilities in strategy formulation. • The resources of the firm • Organizational capabilities • Appraising the profit potential of resources and capabilities • Putting resource and capability analysis to work—a practical guide • Creating new capabilities. Shifting the Focus of Strategy Analysis: From the External to the Internal Environment THE FIRM Goals and Values Resources and Capabilities Structure and Systems THE INDUSTRY ENVIRONMENT STRATEGY STRATEGY •Competitors •Customers
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messages or tinting‚ which means they probably won’t lose much business on cultural grounds. FACE’s aesthetic is well positioned to attract the typical trendy‚ wealthier female crowd that frequents the 12th South‚ both young and old. Moving on to company value‚ FACE’s value proposition to customers is oriented around providing high-end‚
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POLITICAL ANALYSIS TAXATION As of 1 January 2001‚ South Africa’s territorial system of taxation (or source-based system) was replaced with one based on worldwide incomes for resident companies‚ including resident branches of foreign companies. In order to preserve some of South Africa’s appeal as an "off-shore" location for international headquarters‚ a separate regime for non-resident International Holding Companies (IHCs) is maintained which allows for income from foreign subsidiaries
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Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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Task 1 Anon (2011) Actavis Pharma: “Company Profile” [Online] available on http://www.actavis.com/NR/rdonlyres/531352E2-50BE-4485-ADC5-052DBE111BA9/0/Actavis_Company_Profile_FEB_2013.pdf - Accessed 11 March 2013 Anon (2008) Banif Bank: “Banif Bank (Malta) plc” [Online] available on http://www.banif.com.mt/banif_bank_plc - Accessed 11 March 2013 Anon (2011) Tipico: “The Company” [Online] available on https://www.tipico.com/en/company/ - Accessed 11 March 2013 (2010) TimesofMalta
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leaders in the field are companies like AT&T‚ Vodafone‚ Verizon‚ SBC Communications and Qwest Communications‚ who are all trying to take the advantage of the industry’s spiraling growth. The focus of telecom companies going forward is likely to be on leveraging more sophisticated telecommunication platforms like broadband technologies‚ LAN-WAN inter networking‚ optical networking‚ voice over Internet protocol and wireless data service etc. MARKET SHARE TELECOMMUNICATION COMPANY Sl. No. | Name
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PEST stands for the analysis of the external factors which is beneficial when conducting research before beginning a new project or to help conduct market research. These factors are: * Political – Laws‚ global issues‚ legislation and regulations which may have an effect on your business either immediately or in the future. * Economic – Taxes‚ interest rates‚ inflation‚ the stock markets and consumer confidence all need to be taken into account. * Social – The changes in lifestyle and
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measure performance and quality in the healthcare and address how tools such SWOT analysis and Six Sigma can help one evaluate how well one’s organization is in accomplishing its goals. Performance measure is defined as a regular compilation of records to evaluate whether the correct processes are being performed and desired results are being attained‚ (Performance Management & Measurement‚ 2016). It allows for an analysis of where
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