PESTAL Analysis of Serena Hotel Political Pakistan has experienced many political upheavals during the last year of a century and the one thing‚ which the country was lacking‚ is political stability. This had a direct effect upon the policies of the businesses especially hotels management. Although tourism growth was affected all over the world after the 9/11 incident‚ and it had a far reaching negative impact on Pakistan’s economy in general and Gilgit Baltistan in particular‚ as its economy
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BCG MATRIX Stars e. g: beverages Question mark ? e. g: breakfast cereals Low Market Growth Rate Cash Cows e. g: baby food Dog e. g: pharmaceutical products High Low High Relative Market Share STARS The stars are the high relative market share and high market growth. Nestlé beverages are products more present on the market because this is a high quality of product and nowadays costumers like consume
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Executive Summary: The cereal market is a booming industry. It has been around for over one hundred years and continues to attract millions of customers’ everyday. The market structure of the cereal industry is an Oligopoly. This is because there are four large firms‚ Kellogg‚ General Mills‚ Post‚ and Quaker Oats‚ which dominate the industry. There are also a few small firms who are involved in the cereal industry as well. The cereal industry targets all different age groups from young kids to
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Brabeck-Letmathe Vice Chairman of the Board and Chief Executive Officer Rainer E. Gut Chairman of the Board Nestlé Management Report 2002 Key figures by management responsibility and geographic area Sales In millions of CHF 2002 2001 26 742 26 598 15 458 7 418 8 482 84 698 2000 26 285 25 524 15 710 5 947 7 956 81 422 Zone Europe Zone Americas Zone Asia‚ Oceania and Africa Nestlé Waters Other activities (a) 32.2% 32.8% 16.7% 8.7% 9.6% 100% 28 678 29 293 14 880 7 720 8 589 89 160
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criteria examples ecological/environmental current legislation future legislation international legislation regulatory bodies and processes government policies government term and change trading policies funding‚ grants and initiatives home market pressure- groups international pressure- groups wars and conflicts Political 1. No significant awareness program around disease education/recognition resulting in lower awareness in policy makers. 2. Orphan disease
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chocolates produced by the multinational company NESTLE. This company is the producer of many food products. The main initiative of this company is to introduce products for those babies who are not able to tolerate mother’s milk. Nestlé was founded in 1866 by Henry Nestle. The headquarters of Nestle company is located in Vevey‚ Switzerland‚ and operates factories in more than 80 countries. Nestlé’s chief products are condensed and powdered milk‚ baby foods‚ chocolate products‚ candies‚ instant coffees
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Income Statement Nestlé S.A. | Consolidated income statement | for the year ended 31 December 2008-2010 | In million of CHF | | 2010 | 2009 | 2008 | | | | | | | Sales | | | 109‚722 | 107‚618 | 109‚908 | Cost of goods sold | | 45‚849 | 45‚208 | 47‚339 | Gross profit | | 63‚873 | 62‚410 | 62‚569 | Selling‚ general‚ and admin.expense | 45‚798 | 45‚140 | 44‚916 | Research and development costs | 1‚881 | 2‚021 | 1‚977 | EBIT Earnings Before Interest‚ Taxes‚
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HRM Human resource management is a strategic and coherent approach to the management of an organization’s most valued assets – the people working there‚ who individually and collectively contribute to the achievement of its objectives. Boxall et al(2007) describe HRM as ‘the management of work and people towards desired ends’. John Storey (1989) believes that HRM can be regarded as a ‘set of interrelated policies with an ideological and philosophical underpinning’. He suggests four aspects that
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SWOT Analysis of Nestle STRENGTH:- • BRAND IMAGE • Marketing strategies established by the company are innovative. • Customers. • Financial‚ marketing and sales strategies are formulated by gauging the periodic research carried out to judge market trends. • It is a large scale organization‚ with abundant funds and has the capability of acquiring weaker firms by throwing them out of competition. An example for this strength of the company: Multinational. •
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UNITED CEREAL: LORA BRILL’S EUROBRAND CHALLENGE Introduction. The “United Cereal” case is focusing on European division of a giant multinational breakfast food company‚ which describes a launch decision for a new cereal product. As the case evolves‚ the decision has major strategic and organizational implications for Lora Brill‚ European VP. Lora Brill has been concerned with the decision of whether to make some major changes to a company with 100-year success history in order to push growth
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