Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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new hybrid technologies‚ which will seem more attractive due to higher oil prices. On the other hand‚ the rise in oil prices will mean that consumers will be less likely to buy Honda’s petrol cars which means they will see a loss of revenue in this sector. This means that although Honda has Hybrid technology to offer‚ the fall demand for their petrol cars may cause them to break see no change in revenue (at least in the short
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. PEST Analysis Political Few countries can compete with the Philippines when it comes to corruption which surprisingly involves the bookstore industry by way of the Bureau of Customs‚ according to Robin (2009) in his article “The Great Book Blockade”. Unfortunately‚ the customs official took their corruption to the shipping of books ever since the success of the international best seller book‚ Twilight by Stephen Meyer. When of the examiners of the customs official opened a shipment of books
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1 Background to Acer Acer is a global force in the IT market. The company’s goal (September 2009) is to become the world’s number one netbook vendor. Acer was founded by Stan Shih and his wife‚ with a group of fi ve others‚ as Multitech in 1976. The company was renamed Acer in 1987. It began with eleven employees and US$25‚000 in capital. Initially‚ it was primarily a distributor of electronic parts and a consultant in the use of microprocessor technologies‚ but over time it began to develop
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State Bank of India SUBJECT : PEST & POTER Analysis of State Bank of India This assignment’s main objective is to provide PEST and POTER’s five force analysis.The service provider ‘State Bank of India’ is the subject of investigation in this assignment.State Bank of India is a well know financial provider in banking industry and is an state owned entity. SBI is a regional banking behemoth and is one
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PEST ANALYSIS | | Political | Economical | * Although my parents upbringings were very different in terms of location (my father in Britain‚ my mother the Philippines) both grew up under controversial political powers. My father under the conservative influences of Margaret Thatcher and my mother under the notorious dictatorship of President Ferdinand Marcos and his wife Imelda. * Because of my grandfathers successful career for which he was rewarded with financial comfort‚ his political
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Trade 2.4 Industry Outlook 3. Leading Players and Comparative Matrix 3.1 Leading Players 3.1.1 Ruchi Soya Industries Ltd 3.1.2 Nestle India Ltd 3.1.3 Britannia Industries Ltd 3.1.4 Tata Global Beverages Ltd 3.1.5 Hatsun Agro Products Ltd 3.2 SWOT Analysis 13 15 Notes: 1 USD = 46.4300 INR Downloaded by intellinet from 203.201.231.35 at 2011-06-29 07:36:35 EDT. ISI Emerging Markets. Unauthorized Distribution Prohibited. F&B 4. Tables and Charts Chart 1 : Global Share of Food and Beverage
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|international legislation |throughout the world |faced by the business. |general taxation | |regulatory bodies and |Anti-corruption(PPG prohibits bribery and |Affect the purchasing power of potential |taxation specific to | |processes |corruption in all of its business dealings |customers. |product/services | |government policies |in every country)
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Table of Contents Introduction to Fast Food Industry in Bahawalpur 1 PEST ANALYSIS 1 POLITICAL 1 ECONOMICS2 SOCIAL / CULTURAL 2 TECHNOLOGY 2 SOURCES OF INFORMATION3 Introduction to Fast Food Industry in Bahawalpur Today‚ eating out definitely is part of modern lifestyle‚ or can be said as necessity of modern age. Fast food is mainly targeted to youngster who is providing the fast food Restaurant the most revenue. The high fat foods taste good to these youngsters‚ which in turn
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PEST ANALYSIS Introduction The business our team has chosen to analysis‚ set up and create is a trendy jazz bar‚ located in the heart of Sydney. In order to analyse and build our establishment‚ we must research a variety of aspects that can harm or affect our business in any way. This involves researching our external environment such as the political/legal‚ economical‚ social and technological issues that are current in today’s world. They will all help us to determine our goals and objectives
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