PEST Analysis Understanding "Big Picture" Forces of Change (Also known as PESTLE‚ PESTEL‚ PESTLIED‚ STEEPLE and SLEPT Analysis) PEST Analysis is a simple‚ useful and widely-used tool that helps you understand the "big picture" of your Political‚ Economic‚ Socio-Cultural and Technological environment. As such‚ it is used by business leaders worldwide to build their vision of the future. It is important for these reasons: • First‚ by making effective use of PEST Analysis‚ you ensure that what
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tais como: clientes externos‚ agentes e distribuidores‚ fornecedores‚ a competição‚ etc. 3. Factores macro-ambientais‚ tais como: Poderes Políticos (e legais)‚ poderes económicos‚ Sócio-cultural e Tecnológicos. Estes são conhecidos como factores PEST. [pic] Factores Políticos A área política representa enorme influência sobre as regras empresariais‚ e o poder de compra de clientes e outras empresas. Você sempre deve considerar factores como: 1. Quanto estável é o ambiente político? 2. Poderão
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EXPLAIN THE PURPOSE AND BENEFITS OF PEST ANALYSIS. PEST analysis is used to evaluate the political‚ economic‚ social and technological influences that organizations might face when they are about to start a project. It provides external factors that organizations should take into consideration before they start the projects. In this case study‚ the UNISION used PEST analysis to investigate the external environment surrounding migrant workers; it helps UNISON to identify and understand the reasons
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PEST analysis A PEST analysis is used to identify the external forces affecting an organisation .This is a simple analysis of an organisation’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. Political The first element of a PEST analysis is a study of political factors. Political factors influence organisations in many ways. Political factors can create advantages and opportunities for
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PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / | \ | External Analysis | Internal
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PEST POLITICAL ECONOMIC Over the years‚ the Philippines has gone from being one of the richest countries in Asia to being one of the poorest. It has experienced growth and development since World War II. The current administration under President Gloria Macapagal-Arroyo is aiming for a more rapid growth in the coming years. In 2004‚ the Philippine economy grew by 6.1% surprising everyone. In 2005‚ the Philippine peso appreciated by 6%‚ the fastest in the Asian region for that year
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Name: Organisations Management and People Module code: HR 1004 Id : 105353 Pest analyses‚ also partially known as “STEP”‚ has always been undertaking a vital role to every dynamic of all business organisations. Each and every organisation has to undergo involvement and interference of certain factors relating political‚ environmental‚ social and technological factors (PEST). These factors may contain striving from other companies‚ price variation‚ unreliable raw material
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[Type the company name] Marketing Strategies in Primark [Type the document subtitle] DELL [Pick the date] Table of Content Part A – Situation Analysis 1 1. Introduction 1 2. Situation analysis 1 2.1. Internal analysis 1 2.1.1. Vision 1 2.1.2. Mission 1 2.1.3. Objectives 1 2.1.4. Strategies 2 2.2. External analysis of US retail market 4 2.2.1. Macro analysis – PESTLE 4 2.2.2. Micro analysis – 3Cs 7 2.3. S.O.W.T analysis 11 2.4. Strategic Implications and Conclusion 14 Part B – Competitive Environment
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Case Study Primark (CIBS) Word Count: 3‚281 Executive Summary The fashion industry is criticized widely for not maintaining the ethical standards. From the use of animal fur‚ exploiting child labor‚ low wages. Promoting superficial image of women and racial discrimination‚ the fashion industry has caused its fair share of controversy and bad press. The complex thing about ethics is that it has different meaning for different individuals. Some might consider a particular issue extremely offensive
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Tutorial 1: Markets and Organizations Q1. Case Study [pic] Managing external influences First Group (First) is the UK’s largest transport operator‚ employing more than 137‚000 people in the UK and the USA. In the UK‚ it runs rail services carrying around 275 million passengers a year. It is the UK’s largest bus operator and also runs a rail freight business. In the US‚ it operates school transport for nearly four million students a day. The company is seeking to extend it operation in UK
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