INFORMATION PAPER Marketing Management ‘PEST’ ANALYSIS AND FIVE FORCES ANALYSIS June 2008 Momtchil Krastev m.krastev@clusterstar.com Profit Center Sofia London School of Economics Information Paper The Firm and the Environment – A fictive amusement park in the UK PEST Analysis and Five Forces Analysis For further information‚ please do not hesitate to contact us: ClusterStar KG Werderstr. 1 86159 Augsburg Germany Office +49 (0) 821 26 12 084 Cell +49 (0) 176 213 003 52 E-mail:
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PEST ANALYSIS RESTAURANT MARKET Aims of the Presentation To explain the meaning of a PEST analysis. To identify and analyse external factors that affect the restaurant industry. To conduct original research into PEST factors. Task 4 Assignment: Develop a marketing mix for a new/existing chocolate or soft drinks product. Task 4: Conduct a PEST analysis‚ which analyses the external factors‚ which affect the market for your product/service. Grading Criteria: AO4 Explain
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Competitors analysis Students gave the answer of Q1.4 and analysed 3 competitors of Apple Describe background of IT industry with focus on Apple (5 marks) Use Porters Competitors analysis to analyse Apple (5 marks) 10 facts = 10 marks 1.4 Three different competitors of Apple Inc Describe 3 competitors (6 marks) Use Porters Competitors analysis to analyse competitors (9 marks) 10 facts = 5 marks 1.5 SWOT Most students did well in this question 10 facts = 5 marks Section B 1 PEST & SWOT Only
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ABOUT PUMA 2 AD CAMPAIGN 3 SITUATION ANALYSIS 3 SWOT ANALYSIS 3 MARKET RESEARCH 5 POSITIONING 5 SEGMENTATION 5 One of the most important things is to have a proper market research. 5 MESSAGE OF THE CAMPAIGN 6 8 laws of design 6 MESSAGE STATEGY 7 MEDIA STATEGY 8 CONSUMER BEHAVIOUR 8 RECOMMENDATIONS 10 INNOVATION 10 QUANTIFICATION 10 ORCHESTRATION 11 DOCUMENTATION 11 CONCLUSION 12 BIBLYOGRAPHY 13 ABOUT PUMA Puma is a
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1 PEST Analysis - Banking Sector in United States Product Type: Market Research Report Published by: Synergyst Published: March 2007 Product Code: R739-67 Description PEST analysis of any industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. PEST is an acronym for political‚ economic‚ social and technological analysis. Political factors include government policies relating to the industry‚ tax policies‚
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MARKETING PLAN FOR PUMA CURRENT MARKETING SITUATION Puma was founded in 1924 in Germany‚ by two brothers‚ and it’s first official ‘out’ was in the 1936 Olympic Games in Berlin. At that time all of the German athletic team was outfitted by the company. In November of 2005 PUMA announced that it will sponsor 8 countries in the 2006 World Soccer Championship. One of the countries that is not included is the US. The growing popularity of the brand has resulted in the worldwide sales gain of over
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PEST ANALYSIS FOR APPLE INC The PEST analysis is the useful procedure to grasp market growth or decline. So it is a business dimension tools that helps to identify an organisations macro environment. The factors include in PEST analysis are Political factors‚ Economical factors‚ Social influence‚ Technological factors. An organisation cannot control the changes in those factors but any changes effect directly to an organisation. So the organisation should react quickly if any
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other options to grow their business with the objective of achieving 100% revenue growth over the next 12 months without losing its profitability. Theoretical Framework: Financial and non-financial factors will be taken into account. SWOT and PEST analysis will be used to assess the company’s
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for the first time in 20 years. Because of this Tesco needs to use a PEST (Political‚ Economic‚ Social and Technological factors) analysis as it will allow the business to build their vision for the future and help them to avoid further decreases in profit. Good use of PEST Analysis would also help Tesco to avoid taking further action that would result in failure for reasons beyond their control e.g. the recession. PEST analysis is used to analyse business markets‚ industries‚ segments or the whole
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Pest Analysis Croatia PEST-Analysis Croatia Content Introduction………………………………………………………………………………page 3 Political Environment……………………………………………………………………page 4 Economic Environment………………………………………………………………….page 4 Social-Cultural Environment…………………………………………………………….page 6 Technological Environment……………………………………………………………...page 7 References………………………………………………………………………………
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