(1) Describe and assess Ryanair’s launch strategy (In 1986‚ when they entered the Dublin-London route) Ryanair was launched at a time that did not seem highly favorable to the airline industry. As a matter of facts‚ in 1986‚ the market was still recovering from the aftermaths of the OPEC oil embargo and the 1979’s oil crisis which led to an important increase in the jet oil prices‚ along with a recession that cut demand for air travel and thus gave an impulse to the aircrafts’ cheaper substitutes
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PEST Analysis of Virgin Media •Political Factor Demand for fixed line telephony is in decline‚ with the rate of decline in lines used by business nearly twice as high as that in the residential fixed telephony market. There is a trend for businesses to replace fixed line telephony with voice-over-internet-protocol‚ or VoIP‚ telephony‚ while residential customers are tending to migrate from fixed line to mobile telephony. However‚ Virgin Media’s fixed line customers may not migrate to the company’s
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share‚ profitability‚ segments they focus which is required for business and competitor intelligence needs • Contains a brief study of the major internal and external factors affecting Hotels in the form of a SWOT analysis as well as analysis the PEST analysis and Porters 5 force analysis to understand the criticality of the business. MAJOR PLAYERS The major players in the Indian hotel industry can be broadly divided into private sector players and the public sector players. The Top Players in Hospitality
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Political Factors: 1. Regulation in the labour market in Sweden‚ Latvia‚ Germany‚ Brazil and China‚ such as Labour laws‚ working hours‚ termination notices 2. Regulation of the environmental legislation‚ such as pollution issues management 3. Regulation of quality issues‚ such as safety‚ environmental friendly 4. Regulation of the strategic alliance in different countries‚ such as joint venture‚ acquisition 5. Taxation regulations to different countries 6. Trading policy‚ agreements‚ contract
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PESTEL analysis of the macro-environment There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between: • Political factors. These refer to government policy such as the degree of intervention in
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Ryanair: Revolutionizing the Airline Industry Isuru ‘Nimesh’ Wickramasinghe AVIT 423 St. Cloud State University Novermber 17th 2011 Europe’s new low cost airlines are growing at an exponential rate‚ taking over market share from the big traditional airlines and some of them such as RyanAir is carrying more passengers than the British Airlines (Dr. Dennis). Trends in the past 2 decades have all shown of a constant and almost fierce growth in these low-cost airlines and it looks like they
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very important when a small company like RyanAir is entering a market where Aer Lingus and BA pretty much own the market. 2. How do you expect the incumbents to respond? Why? I would expect the incumbents to lower their prices for tickets for the London-Dublin route to try and keep RyanAir from gaining a significant portion of the market share. This price cut would eat into the immediate financials of these two companies but if they don’t do this‚ RyanAir will pose a bigger threat when they gain
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Dogfight over Europe: Ryanair (A) 1) What is your assesment of Ryanair´s launch strategy? The Ryanair’s launch strategy was not the best for that moment. They began flying between Ireland and London‚ in a very saturated market‚ which competed with two strong companies owned by the government and with great experience: Aer Lingus and British Airways (who also had come together to improve their perform). And also entered the market independent carriers Such as British Midland. Another important
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PEST ANALYSIS | | Political | Economical | * Although my parents upbringings were very different in terms of location (my father in Britain‚ my mother the Philippines) both grew up under controversial political powers. My father under the conservative influences of Margaret Thatcher and my mother under the notorious dictatorship of President Ferdinand Marcos and his wife Imelda. * Because of my grandfathers successful career for which he was rewarded with financial comfort‚ his political
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2.1. Political Environment The Indonesian government plays a significant active role in business. Since May 1998‚ after Suharto resigned‚ the country has transformed itself from a controlling system into a democratic one (Indonesia Country Brief‚ 2008). Australia also has legal and political stability. Therefore‚ Jurlique will face no difficulty in establishing its business into Indonesia since both countries political parties seek to promote growth and encourage investment and trade‚ including
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