will be providing a detailed analysis of the existing Budget Hotel market‚ and how to improve the competiveness of the Travelodge UK‚ the second largest Budget Hotel chain in the United Kingdom‚ Second Premier Inn. This report will contain the following‚ a profile of the organisation’s current target market‚ which will include demographic‚ psychographic‚ geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most
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Statement: High school students should be allowed to use smart phones as educational tools in classroom settings. Smartphones if used properly can be effective academic tools for high school students. Smartphones can be helpful for students as an educational resource in class. If used responsibly they can be a beneficial aid to student learning. Allowing students to use smartphones in schools can support the students academically and may help schools financially. Teachers should trust students
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Chapter 4 Knowledge Representation question and answers 1. Consider the following statements a) Reema is a super star. b) All super stars are rich. c) All rich people have fast cars. d) All fast cars consume a lot of petrol. Use predicate logic and inference rules to draw the conclusion “Reema’s car consumed a lot of petrol”. a. List any two knowledge representation techniques. b. Write Modus Ponens rule. c. Define disjunctive normal form with suitable
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Smartphone Definition: A Smartphone is a mobile phone that offers more advanced computing ability and connectivity than a contemporary basic feature phone. Smartphone’s and feature phones may be thought of as handheld computers integrated with a mobile telephone‚ but while most feature phones are able to run applications based on platforms such as Java ME‚a Smartphone usually allows the user to install and run more advanced applications. Smartphone run complete operating system software providing
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PEST Analysis Example If you ’re a student of marketing and business studies then you must have come across the term ’PEST Analysis ’. Here are a couple of PEST Analysis examples to clarify the concept further. You cannot imagine the amount of hard work and research that is involved whenever a new product or commercial utility is launched. For that matter‚ any change in the business management and development strategy calls for minute scrutiny of the environment which would form the background
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In your view‚ are smartphones a curse or a blessing? Nowadays it seems that smartphones have been considered as an essential element for many people. In addition this sort of mobile phones have also been estimated as a problem. We can see it in the last news which suggest that many people can run the risk of their physical and mental health when they continue to use their smartphone‚ tablet or laptop out of work (Over-working leads to health problems‚ warns CSP. 2012). In this paper I intend
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Now that smartphones can literally do hundreds‚ if not thousands‚ of tasks other than make phone calls we are able to become more mobile are people. We don’t need to look up directions‚ add things in our heads‚ call the theater for movie times‚ or even watch the news for the weather. All of these things are available with one click of out smartphone. If you lost in a foreign country or even an unfamiliar town you can use Google Maps to navigate you in the right direction. If you are trying to decide
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incorporates innovative strategies that will utilize opportunities and address weaknesses as outlined in the Situation Analysis. The plan addresses following marketing challenges: * To position in the mind of customers as their preferred brand * To concentrate more on potential urban and youth market * To make a global presence in the market Situation Analysis Analyzing current situation through 4C framework: Customers Currently Celkon is dominating the South India mobile
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INFORMATION PAPER Marketing Management ‘PEST’ ANALYSIS AND FIVE FORCES ANALYSIS June 2008 Momtchil Krastev m.krastev@clusterstar.com Profit Center Sofia London School of Economics Information Paper The Firm and the Environment – A fictive amusement park in the UK PEST Analysis and Five Forces Analysis For further information‚ please do not hesitate to contact us: ClusterStar KG Werderstr. 1 86159 Augsburg Germany Office +49 (0) 821 26 12 084 Cell +49 (0) 176 213 003 52 E-mail:
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PEST ANALYSIS RESTAURANT MARKET Aims of the Presentation To explain the meaning of a PEST analysis. To identify and analyse external factors that affect the restaurant industry. To conduct original research into PEST factors. Task 4 Assignment: Develop a marketing mix for a new/existing chocolate or soft drinks product. Task 4: Conduct a PEST analysis‚ which analyses the external factors‚ which affect the market for your product/service. Grading Criteria: AO4 Explain
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