customers always look for new and improved things‚which is why marketers should improve existing products‚ develop new ones‚and discontinue old ones that are no longer needed or wanted by the customer. Sony has a variety of products ranging from electronic devices‚ games and entertainment. So‚ briefly Sony products can be categorized in the following major product categories: i.Television and Projectors. ii.Home video/audio. iv.Home Theatre system. v.Digital Photography. vi.Hand cam video camera
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Table of Contents Introduction to Fast Food Industry in Bahawalpur 1 PEST ANALYSIS 1 POLITICAL 1 ECONOMICS2 SOCIAL / CULTURAL 2 TECHNOLOGY 2 SOURCES OF INFORMATION3 Introduction to Fast Food Industry in Bahawalpur Today‚ eating out definitely is part of modern lifestyle‚ or can be said as necessity of modern age. Fast food is mainly targeted to youngster who is providing the fast food Restaurant the most revenue. The high fat foods taste good to these youngsters‚ which in turn
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Table of Contents 1.0 Executive summary: 3 2.0 Introduction: 3 3.0 Situation analysis: 3 4.0 Macro-Environmental (PEST) Analysis: 4 4.1 Political: 5 4.2 Economic: 5 4.3 Social Factors: 5 4.4 Technological factors: 5 5.0 SWOT Analysis: 6 5.1 Strengths: 6 5.2 Weaknesses: 6 5.3 Opportunities: 7 5.4 Threats: 7 6.0 Marketing Strategy 7 6.1 Mission: 7 6.2 Marketing Objectives 8 6.3 The First year Objectives: 8 6.4 Target Market - Asian Market: 8 6.5 Positioning: 9
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influential power in the political and economic arena. Sony Corp. and Metro-Goldwyn-Mayer‚ (MGM) are two firms which consensually merged in early 2005. Both are considered to be a conglomerate. They are highly compatible and recognized to have a strong hold in the motion picture industry; however‚ Sony has other units including electronic‚ and games. Sony is a foreign firm originated and based out of Tokyo while MGM was based in the US. Before Sony and MGM considered the acquisition they analyzed the
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PEST ANALYSIS Introduction The business our team has chosen to analysis‚ set up and create is a trendy jazz bar‚ located in the heart of Sydney. In order to analyse and build our establishment‚ we must research a variety of aspects that can harm or affect our business in any way. This involves researching our external environment such as the political/legal‚ economical‚ social and technological issues that are current in today’s world. They will all help us to determine our goals and objectives
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Vertical Integration Back in 2002‚ Sony geared themselves toward a vertical strategy as reported by Rob Weisenthal‚ VP and CFO of Sony Corp. of America‚ “Under the USA umbrella‚ we undertook a number of vertical initiatives for each operating division. These have already produced significant operational streamlining and financial performance improvements.” As discussed in his release‚ Weisenthal talked about Sony Pictures Entertainment and their strategy to restructure television operations‚ where
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PEST stands for the analysis of the external factors which is beneficial when conducting research before beginning a new project or to help conduct market research. These factors are: * Political – Laws‚ global issues‚ legislation and regulations which may have an effect on your business either immediately or in the future. * Economic – Taxes‚ interest rates‚ inflation‚ the stock markets and consumer confidence all need to be taken into account. * Social – The changes in lifestyle and
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Executive Summary Sony Mobile Communications is a multinational mobile phone company and is a subsidiary of Sony Corporation. Problem Recognition Chart 1: Smartphone Operating Sales in Q4 2011 [pic]Source: Gartner 2011 Sony has been developing solid phones for more than a decade now‚ however‚ it has not been very successful in the smart phone industry. Referring to Chart 1‚ Sony only has 5% of the market share of the smart phone sales during 4th quarter of 2011. The lack of market share is
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Case 5: Sony Shockwave In Search of the Next Hit Product Questions 1. Discuss the importance of product innovation to the future success of Sony in regard to the changing marketing environment environment. 2. Conduct a SWOT analysis on Sony. 3. What are the strategic options available to Sony‚ in y ‚ the wake of “Sony Shock”? Furthermore‚ recommend a course of action for Sony. Q1. Importance of Product Innovation to Sony s Sony’s Future Success Product innovation enables Sony to: • Retain
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PEST Analysis PEST analysis of polish market with a particular focus on the polish construction industry has been conducted in order to investigate the important factors that are influencing the industry in this country and having an impact on the companies operating or planning to operate in Poland in the construction sector. This analysis has been conducted in order to help assess how attractive the construction industry in Poland is and what factors can help it to develop or stop the development
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