PEST ANALYSIS The PEST analysis is a useful tool for understanding market growth or decline‚ and as such the position‚ potential and direction for a business. PEST is an acronym for Political‚ Economic‚ Social and Technological factors‚ which are used to assess the market for a business. Basically it is a scan of macro-external environment‚ in which a business wants to operate. Political Factors include: • Tax policy • Employment laws • Trade restriction and Tariffs
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PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5‚490.4 billion of economic activity * 10.4% of total GDP * 214‚697‚000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism industry‚ I have
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Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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MUSCOVADO SUGAR Demand Analysis Topping the list of business opportunities identified by the Department of Trade and Industry‚ the organic market has grown remarkable distinction in both domestic and international market. Based on DTI estimates‚ the domestic market for organic products was valued at $6.2 million in 1999 and still rising by approximately by 10-20% annually. This growth rate could still be possibly accelerated with government support. The same report estimated that demand for
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will have different people who have different tastes. The Cheesecake Factory is a restaurant with large variety‚ and food of the highest quality. It also has a wonderful atmosphere due to its interior design and organization which makes it an attractive restaurant to visit. I decided to pay the Cheesecake Factory at the Live! Casino in Hanover‚ MD a visit with four friends on a nice summer afternoon. Like all Cheesecake Factories‚ the exterior to this restaurant is fancy. The building is designed
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A character from Factory Man that truly peaked my interest was Jane (Bassett) Spilman. Jane is the sister of John Bassett III and more importantly to the story‚ a daddy’s girl to John D. Bassett Junior. Jane was smart – in and out of the business world‚ cunning‚ brave‚ and strong willed; however‚ Jane was also sly‚ willing to get ahead at any cost‚ and was seen as an unenlightened and autocratic leader. Jane is prominent in the beginning of the book as being considered as having a savvy business
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PEST Analysis The PEST analysis is used in this report to evaluate the political‚ economic‚ social and technological aspects of the macroeconomic environment in the targeted market‚ Russia. This study helps to frame the basis for the decision-making about a possible market entry. Thus‚ it is of vital importance to scrutinize the macroeconomic environment as part of the market research. Political and Legal Aspects According to the Russian 1993 Constitution‚ Russia is a democratic federative state
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are like factories. All the parts of a cell work together to accomplish common goals‚ just like parts of a factory. Each part also has a specific function‚ to make getting the job done a lot easier. The floor of a factory is a lot like the cytoplasm in a cell. It kind of keeps everything where it needs to be‚ and helps direct organelles around the cell‚ much like the pathways on the floor around the machines. The cell membrane in a cell is very similar to the outside wall of a factory. It keeps
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Table of Contents Introduction to Fast Food Industry in Bahawalpur 1 PEST ANALYSIS 1 POLITICAL 1 ECONOMICS2 SOCIAL / CULTURAL 2 TECHNOLOGY 2 SOURCES OF INFORMATION3 Introduction to Fast Food Industry in Bahawalpur Today‚ eating out definitely is part of modern lifestyle‚ or can be said as necessity of modern age. Fast food is mainly targeted to youngster who is providing the fast food Restaurant the most revenue. The high fat foods taste good to these youngsters‚ which in turn
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INTRODUCTION OF TELECOMMUNICATION INDUSTRY Telecommunication is the transmission of messages over significant distances for the purpose of communication. In the modern age of electricity‚ telecommunications has involved the use of electric means such as the telegraph and telephone‚ the use of microwave communications and the use of fiber optics. The telecom industry plays an important role in the world economy and global revenues in 2008 were ~USD 4 trillion‚ expected to grow at a steep 11%
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