Course Title: MBA (Full time and Part Time) Module Title: Marketing Futures II Module Number: G106666 Module Tutor: Jackie Harris Date set: Week commencing w/c 8th March 2010 Date due: On or before 20th April 2010 Return to Business School Office Date to be returned: Assignments will be marked within the regulatory 15 workings days and will then be available for collection from your module Tutor Note A re-sit assignment will be set to facilitate grade
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Principles of Marketing Contents * Beauty Bar * The Product * The Company ( ) * Innovations * PEST Analysis * References The Product “In 1957‚ the Dove Beauty Bar was introduced in the US. It promised women that it wouldn’t dry their skin the way soap did. Women tried it. And it didn’t. Thus began a very trusting and lasting relationship between
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market with winning products in the compact‚ midsize car and utility vehicle segments. The company is the world’s fifth largest medium and heavy commercial vehicle manufacturer‚ and the world’s second largest medium and heavy bus manufacturer. PEST ANALYSIS Political: • Strong tax incentives for inbound investors • Strong political motivation for globalization • Strong reputation and trust • Adaptive legislative framework • Negative effect on the IT industry after 2009 as the government’s
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and capabilities in strategy formulation. • The resources of the firm • Organizational capabilities • Appraising the profit potential of resources and capabilities • Putting resource and capability analysis to work—a practical guide • Creating new capabilities. Shifting the Focus of Strategy Analysis: From the External to the Internal Environment THE FIRM Goals and Values Resources and Capabilities Structure and Systems THE INDUSTRY ENVIRONMENT STRATEGY STRATEGY •Competitors •Customers
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financial performance over a three year period”. My choice for organization is “Lloyds Banking Group (LBG)”. I’ve made comparing LBG with its competitor Barclays Group to be meaningful analysis. 1.1.2 Reason for choosing topic area During my ACCA study‚ I like F7 (financial reporting) and P3 (Business Analysis) more than any other subjects. I’ve selected “Business and financial performance over 3 years periods” as my research project topic because I always want to apply my knowledge and theory
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Unit 4- Task 4 SWOT Analysis “The results of a questionnaire given to 200 people that regularly visit McDonalds found the following: * 85% are happy with the service in their local McDonalds. * 80% would like McDonalds to be open 24/7. * 50% thought they could make a happy meal healthier. * 65% would like more wraps on the menu. * 30% would like part of the menu to be focused on healthier options. * 20% said staff were unfriendly. * 90% said parking facilities were good
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PEST ANALYSIS The PEST analysis is a useful tool for understanding market growth or decline‚ and as such the position‚ potential and direction for a business. PEST is an acronym for Political‚ Economic‚ Social and Technological factors‚ which are used to assess the market for a business. Basically it is a scan of macro-external environment‚ in which a business wants to operate. Political Factors include: • Tax policy • Employment laws • Trade restriction and Tariffs
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PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5‚490.4 billion of economic activity * 10.4% of total GDP * 214‚697‚000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism industry‚ I have
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Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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Strategic Business Analysis Assignment (June 2009) TESCO PERSONAL FINANCE Candidate: Akram‚ Mohammed. NCC Student Number: 2005864 TABLE OF CONTENTS: TASK –I 1. Introduction 4 1. Food Retail Business of Tesco 4 2. Strategy of Tesco to enter the Personal Finance Market 6 3. Comparative Study on Tesco’s Personal Finance & Sainsbury’s J 6 2. Tesco Personal Finance 7 1. Tesco Personal Finance – Market
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