American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
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PEST ANALYSIS FOR APPLE INC The PEST analysis is the useful procedure to grasp market growth or decline. So it is a business dimension tools that helps to identify an organisations macro environment. The factors include in PEST analysis are Political factors‚ Economical factors‚ Social influence‚ Technological factors. An organisation cannot control the changes in those factors but any changes effect directly to an organisation. So the organisation should react quickly if any
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PEST ANALYSIS RESTAURANT MARKET Aims of the Presentation To explain the meaning of a PEST analysis. To identify and analyse external factors that affect the restaurant industry. To conduct original research into PEST factors. Task 4 Assignment: Develop a marketing mix for a new/existing chocolate or soft drinks product. Task 4: Conduct a PEST analysis‚ which analyses the external factors‚ which affect the market for your product/service. Grading Criteria: AO4 Explain
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Fast Food in the United States Food prepared quickly for consumers is how we define fast food. Fast food restaurants main purpose is to provide food in a short amount of time for the customers. They are inexpensive‚ quick‚ and convenient. The first or the earliest fast food restaurant that had started this fast food chain is the infamous McDonalds. The first McDonalds was not how the current one is like now. It was actually a restaurant that served barbeque foods in the 1940s. The brothers
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product of fast food into the market. Nowadays fast food has become one of the popular selections for people in their lifestyle‚ so Gap is planning to venture into the fast food industry with the new slogan; Fast Food Can Be An Icon Of Fashion. The target audiences are customers of Gap and also tourists around Malaysia of ages from 18 – 28. Objective: 1. Using posters‚ internet‚ and online advertising to convince customers in Gap store that Gap is opening a new trend of fast food into the market
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Restaurant PEST Analysis: A PEST analysis is a business tool that can help determine the macroeconomic factors that will impact a business. Specifically a PEST analysis measures the political‚ economic‚ social and technological factors that impact a business. A PEST analysis of a restaurant can be useful for determining if the environment is appropriate for such a business. Political Factors * Political factors deal with the degree to which the government influences and controls businesses. For
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THE EFFECT OF PEST INFESTATION IN THE HOSPITALITY INDUSTRY ASSESSMENT OF THE EFFECTS IF PEST INFESTATION IN THE HOSPITALITY INDUSTRY There are so many ways that pest infestation can have negative impact in the hospitality establishment which ranges from profit losses to lower employee morale‚ legal actions in form of fines‚ sanctions‚ closure of the hospitality premises‚ health risk etc. pest infestation not only destroy the hospitality reputation but can also cause physical damage to the
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Dr. Lee Eng-102 04/10/2014 Fast Foods Fast foods are not new phenomena; these are foods that are quickly prepared and served. It traced its origin in the US in the 1950s. In a typical setup‚ these foods are served in restaurants‚ and other food outlets close to the people. The ever growing popularity of such foods has been to blame on the laziness of the people (especially college students) who seem to prefer precooked meals to well cooked meals. These types of food are common among the children
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Chapter 4 Knowledge Representation question and answers 1. Consider the following statements a) Reema is a super star. b) All super stars are rich. c) All rich people have fast cars. d) All fast cars consume a lot of petrol. Use predicate logic and inference rules to draw the conclusion “Reema’s car consumed a lot of petrol”. a. List any two knowledge representation techniques. b. Write Modus Ponens rule. c. Define disjunctive normal form with suitable
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Fast Food – A Silent Killer It’s recognized that fast food isn’t healthy or nutritious at all and as a matter of fact‚ it’s completely harmful to you. Therefore it is crucial for you to know about fast food nutrition details that will help you become more conscious of the unknown dangers of eating fast foods which can be even worse than you may ever have thought possible. Americans have for ages been familiar with consuming fast foods and recently‚ this problem has also spread to the rest of the
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