PEST Analyses A PEST analysis (also sometimes called a STEP‚ PESTLE or STEEP analysis) looks at the external business environment. PEST stands for Political‚ Economic‚ Sociocultural and Technological. Technological factors in this case‚ include ecological / environmental aspects - the second E in STEEP and PESTLE‚ while legislative factors are included under Political (the L in PESTLE). The analysis examines the impact of each of these factors (and their interplay with each other) on the business
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PEST ANALYSIS PESTLE stands for “Political‚ Economic‚ Social‚ Technological‚ Legal and Environmental” and is used for business and strategic planning‚ marketing planning‚ organizational change‚ business and product development and research reports. By understanding these external environments‚ organizations can maximize the opportunities and minimize the threats to the organization. PEST Analysis Fast Foods The various Political‚ Economic‚ Social and Technical factors that a firm needs to
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Expanded explanation of tourism industry and its scope. Tourism industry is the main influential type of industry in the world. It is not just hundreds of thousands of business but a global industry with major policy implications (Smith‚ 1995). It is based on different components and interrelated parts. For example‚ transportation‚ accommodation‚ attractions‚ activities‚ marketing and government regulation. Government in all levels encourage tourism development because it generates new wealth through
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Tourism in Morocco: The challenge to attract 10 million foreign visitors by 2010 By Fatima Ezzahra Rachidi Mohammed Rai Najia Hassanain Salwa Nana SSK 1202 - Critical Reading and Problem Solving Section 1 Instructor: Dr. Barbara Huff Summer 2006 July 18‚ 2006 1 Table of Contents Table of Contents............................................................................................................................ 1 Abstract .............................................
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Ecotourism and Sustainable Development in Kenya By Robertson Ndegwa Ngunyi 罗伯特 Paper submitted for Ecotourism Final Exam to Sun Yat Sen University‚ Doctorate in Tourism Management School of Business‚ Department of Hotel and Tourism Management Professor Liu Yan December‚ 2009 Keywords: Protected areas‚ Sustainability‚ Community Based Tourism‚ Maasai‚ Safari 1 Ecotourism and Sustainable Development in Kenya Robertson Ndegwa Ngunyi Abstract The purpose of this paper is to provide abridgment of the
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factors butalso forecast change‚ so that it can take advantage of changewithin the environments in which it operates.PEST analysis is used to identify the external forces affectingan organisation .This is a simple analysis of an organisation’sPolitical‚ Economical‚ Social and Technological environment.A PEST analysis incorporating legal and environmentalfactors is called a PESTLE analysis. 3. P for POLITICAL FACTORS E for ECONOMIC FACTORS S for SOCIAL FACTORS T for TECHNOLOGICAL FACTORS 4. Legislation
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5 DR AF Most people have experienced the hospitality industry. The industry is vast‚ and constantly changing to meet customer expectations. It is also a very diverse industry‚ ranging from stays in a five-star hotel to meals in a fast-food outlet. In these first two units‚ you will develop your knowledge and understanding of this exciting and fast-moving industry. You first consider the different types of businesses in hospitality industry at national and local levels. You will explore the types
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A la Carte Menu (HRM) A list of food items with corresponding prices from which a free choice is made and paid for per ordered item. Ad Hoc Tour Package (Tours) A tour put together according to the specifications of a client. Advertised Tour (Marketing and Sales) A tour program for which a marketing tool has been printed or prepared. Accommodations (HRM) Rooms available for occupancy by guests. Accompanied Baggage (Transport) Baggage carried on the same craft as a passenger.
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The PEST or PESTLE Analysis templates PESTLE analysis template Other than the main headings‚ the questions and issues in the template below are examples and not exhaustive - add your own and amend these prompts to suit your situation‚ the experience and skill level of whoever is completing the analysis‚ and what you aim to produce from the analysis. The context upon which a PESTLE analysis is undertaken can help to determine how to interpret facts and information discovered. |PEST/ PESTLE Analysis
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PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
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