TURKCELL Strategic Analysis B. STRATEGIC POSTURE 1. MISSION To ensure the satisfaction of our subscribers‚ shareholders and employees by creating synergy with our partners while remaining a leading and trusted company. 2. OBJECTIVES To maintain leading position To achieve double digit growth in our subscriber base To sustain a balance between top and bottom line objectives Retention of valued subscribers To maintain technological leadership in Turkey by using cutting
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Current Performance GSM-based mobile communication in Turkey began when Turkcell commenced operations in February 1994. Turkcell then signed a 25-year GSM license contract with the Ministry of Transportation on April 27‚ 1998. Since then‚ it has continuously increased the variety of its services based on mobile audio and data communication‚ as well as on its quality levels and as a result‚ its number of subscribers. Turkcell is a regional leader by being the market leader in five countries out of
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TURKCELL FINANCIAL ANALYSIS In this report the 3 years of TURKCELL İLETİŞİM A.Ş. financial situation will be analysed. 1. History of the company: Turkcell Iletisim Hizmetleri A.S. (“Turkcell”)‚ a joint stock company organized and existing under the laws of the Republic of Turkey‚ was formed in 1993 and commenced operations in 1994. Our principal shareholders are Sonera Holding and Turkcell Holding‚ which hold 13.07% and 51.00%‚ respectively‚ of Turkcell’s shares. Turkcell Holding is 52.91%
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TURKCELL The Only TÜRK in NYSE Hakan AYDIN Company Overview Leading mobile operator of Turkey Established in 1992 and It’s operated since 1994 The only Türk In NYSE Europe 2nd largest mobile operator 34 million subscribers in Turkey 62 million subscribers in 8 countries 35th in INFO Tech 100 list‚ Bloomberg Businessweek Awards Gartner CRM Excellence Award Best Use of Technology award by Loyalty Awards Oscar of the best Mobile Advertising Service ‘Tone
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BRİEF Turkcell is one of the leader telecommunication company in Turkey. It was founded in February 1994. In 2011‚ Turkcell’s market share has reached 53%. Turkcell has 34.5 million subscribers as of March 31‚ 2012 and also‚ one of the three GSM operators in Europe which has achieved great success in terms of number of the subscribers. Süreyya CİLİV has worked as a CEO since January 9‚ 2007. The total number of employees of the Company is 11.183 in 2010 (operations and technical section 7.707
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Turkcell Marketing Strategies Management Brand Analyzing : Turkcell Turkcell’s History GSM-based mobile communication started in Turkey when Turkcell started its operations in February 1994. Turkcell signed a 25-year GSM license contract on April 27‚ 1998 with the Ministry of Transportation of Turkey. Since then‚ it has continuously increased the variety of its services based on mobile audio and data communication‚ its quality levels and as a result‚ number of subscribers. As of December
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History Turkcell is a mobile communication company based in Turkey that started its operations in 1994. It was the time when Turkey first met the mobile communications. Its competitors are Vodafone and Avea. Turkcell is listed on the Istanbul (IMKB) and Newyork stock exchanges since 2000. It is the first Turkish company to ever be listed on the NYSE. Turckcell has over 34.1 million subscribers all over turkey and this has made it the leading and largest operator in the country with a market share
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art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL‚ the PEST itself looks into the Political‚ Economic‚ Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment‚ micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market‚ Launching a new product or service‚ considering
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PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
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This case study‚ "Turkcell: The only Turk on Wall Street"‚ starts with an introduction about the history and characteristics of the Telecommunication and country’s economic structure in Turkey. Then it focuses towards Turkcell and its successful story since its beginning in 1993 until now. In the case study‚ Susan evaluates the prime factors such as social responsibility and the corporate vision‚ which lead Turkcell through a period from when it received its Global Systems Mobile Communication (GSM)
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