applied to this industry McDONALD’S 1. Threat of substitute products Low-Moderate – Availability of the MCD products – Choose MCD for Easting and Entertainment – Narrows Threat of Substitutes due to introduction of local taste products. 2. Threat of new entrants HIGH – Regulation of Limit – Easy Access Market and Low start up cost – Example of SubWay’s market penetration 3. Intense rivalry among existing players HIGH – Very competitive Fast Food industry – Competitors
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Pest analysis: The following pest analysis has been created for three markets separately. Pest analysis stands for political‚ economic‚ socio-cultural and technological environment. Use of the pest analysis guides our company to work according to the changes taking place in these categories. Moreover good use of the analysis assist the company to avoid taking action that is condemned to failure from the outset‚ for reason beyond its control. The following is a pest analysis created for the
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PESTLE ANALYSIS 1.0 INTRODUCTION Deepkamal Exports Pvt Ltd is a 100% export oriented company. We are a government recognized Star export house and deal in Spices‚ Oil seeds and Dehydrated vegetables. Our main markets are Russia‚ Eastern Europe and The Middle East. We plan to expand our business into Brazil‚ Ukraine‚ Poland and Taiwan. Through the analysis we will try to look into several factors that we think will have an impact on our future investment plans. 2.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK
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UK: Food and drink We have chosen the topic Food and drinks because we have heard a lot about British cuisine but in fact we don’t know a lot about it. We think that with this presentation we could give you a little bit more information about the food and drink habits of the UK. 1. A brief history British cuisine has always been multicultural. In ancient times it was influenced by the Romans and in medieval times by the French. When the Frankish Normans invaded‚ they brought with them the
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Eric Schlosser’s outlook on fast food is negative. Schlosser argues that fast food and fast food chains are the reason behind obesity in America‚ as well as health issues. He backs up his argument against fast food by spending over two years traveling around the world researching why he believes fast food only leads to negative affects‚ and then he writes about it in his book‚ Fast Food Nation. Schlosser emphasizes throughout the book that fast food industry has contributed to changes in urban life
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shape of the U.S. and global fast-food industry. Illustrate the highly competitive business environment in which members of the global fast-food industry operate. Illustrate how important an international presence is to KFC a company that derives more than 50% of its revenues from international markets. Illustrate strategies selected by KFC for the Mexican (and perhaps the Brazilian) market. Additional sub-issues in this case include: Identification and analysis of KFC’s sustainable competitive
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Fast Food and Healthy Food Life today is not like how it was before. Along time ago‚ people ate foods that were field with balanced amount of nutrients value. Not with chemicals‚ preservatives‚ artificial colors and flavors which are known as Fast Foods. Long days of working and training effects our choices for food‚ a meal from nearest fast food restaurant becomes most appealing idea. Most of people who eat junk food more frequent don’t know its bad effect on their body which can be
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INTRODUCTION This chapter identifies the main external influences on the UK market for private security and fire protection‚ using the four headings of a PEST analysis: political‚ economic‚ social and technological. Where such influences have more than one dimension‚ they are considered under the heading that is considered to be the most relevant. POLITICAL FACTORS The Terrorist Threat Precautions against terrorist attacks have been stepped up since the events of 11th September 2001‚ and
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Strategic Management Analyse Home Retail industry using PESTEL‚ scenarios‚ 5 forces and strategic groups. October 11 of 2012 London‚ UK Introduction Retail stores‚ are one of the biggest and largest businesses around the world. They produce thousands of hundreds in revenues and they are some of the biggest employers industries. WALL-MART‚ IKEA‚ TESCO‚ ARGOS‚ MACYS‚ WALLGREENS and OFICCE DEPOT are some of the well-known retail stores that supply us every day with different kind of goods
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country has favorable demand environment for the fast food industry in Asia. Although China and Singapore’s economies grew at seven and ten percent‚ respectively‚ within the last year‚ the former is too undeveloped for a company with no operations in Asia and the latter represents a market that has been saturated. Ranking fifth on GNI per capita is a double-edged sword. On the one hand‚ Korea only ranks behind the countries whose fast food industries have already matured and thus showing that Korea
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