INDUSTRY ANALYSIS: A CASE STUDY OF THE UK HOTEL INDUSTRY INTRODUCTION The hotel industry‚ (despite its importance to the UK economy) has not received the attention that it deserves from the central government at Downing Street. A report by the British Hospitality Association in 2010 showed that it has grown over the years to contribute 45 billion pounds to the UK economy. The hotel industry also employs about 3.64 million people both directly and indirectly making it the fifth largest industry in
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The Tourism industry is one of the fastest growing industries in theworld. The World Travel and Tourism Council estimates that in 2004Travel and tourism is expected to generate* US$ 5‚490.4 billion of economic activity* 10.4% of total GDP* 214‚697‚000 jobs or 8.1% of total employment* 12.2% of total exports [1]My task is to conduct a PEST analysis for a company within the Tourismindustry. Within the tourism industry‚ I have to select one area of interestlike transportation‚ accommodation and transportation
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PEST Analysis Using the PEST analysis to assess the macro environment of the newspaper industry shows that the technology and recession are two of the major factors that have been affecting the newspaper industry as well as the socio cultural side. Technology The Internet‚ a powerful and advance technology‚ has changed the model of mass communication. The Internet has had a major impact on the external environment of the newspaper industry and has been gradually substituting the prints. It has
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POLITICAL: #1 issue - dairy production dairy production is directly proportional to yogurt production There is a nearing "Yogurt Summit" to be held at Albany‚ Greece on the 15th of August. At the summit‚ there will be the key players in the industry and they are will be focusing on how they would increase the amount of dairy production for the yogurt producers. ECONOMIC: #2 issue - How to support dairy farms and farmers Farmers (in America) are requesting for the fixing of milk marketing
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|Meals‚ Entertainment and Travel Policy |Economic growth |market/trade cycles | |trading policies | |• Interest rates(Afford the shareholders a |specific industry factors | |funding‚ grants and | |superior return on investment) |market routes trends | |initiatives | |• Inflation
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PEST ANALYSIS The PEST analysis is a useful tool for understanding market growth or decline‚ and as such the position‚ potential and direction for a business. PEST is an acronym for Political‚ Economic‚ Social and Technological factors‚ which are used to assess the market for a business. Basically it is a scan of macro-external environment‚ in which a business wants to operate. Political Factors include: • Tax policy • Employment laws • Trade restriction and Tariffs
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Introduction The UK food industry is one of the most important and well established sectors in the UK. It has been growing rapidly and very competitive. Because of the competitive market the retailers have developed good deals to UK customers‚ especially during the recession when people’s life style trends changed and started to consume more products from supermarkets. PEST ANAYSIS Political Food industry in the UK provides many political and legal factors that can have affect on the food industry. The
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Profile of the Industry Overview The textile manufacturing sector includes companies engaged in various textile products such as yarn‚ thread‚ twine‚ and knit fabrics‚ textile dying‚ coating‚ and waterproofing. Finished textile products include apparel‚ leather‚ curtains and drapes‚ canvas sheeting‚ and other fabric items. Pakistan exports are high dependent on the textile industry. Pakistan has become one of the leading cotton producing country. Size‚ concentration‚ structure Pakistan is
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art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL‚ the PEST itself looks into the Political‚ Economic‚ Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment‚ micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market‚ Launching a new product or service‚ considering
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Industry Analysis Project Specialty Retail Industry Introduction The industry I have chosen for my paper is the Specialty retail industry or the clothing industry which has the SIC code of 5651. This industry consists of companies that are primarily in the business of clothing and accessories for men‚ women and children. These companies include unisex clothing stores and jeans stores for all ages instead of stores aimed at a particular age group or sex. Industry Environment The clothing industry
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