PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5‚490.4 billion of economic activity * 10.4% of total GDP * 214‚697‚000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism industry‚ I have
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Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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MANAGER A product manager‚ in my point of view deals with all aspects of marketing and planning to forecast of the product. The manager is in charge of developing product marketing and product design‚ the factors defining said product and handles all analysis of the market conditions and. MARKETING MANAGER A marketing manager handles all aspects involved with the marketing techniques of the product‚ defines the market served‚ analyses the competitive market‚ sets product prices‚ promotes and advertises
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POLITICAL ANALYSIS TAXATION As of 1 January 2001‚ South Africa’s territorial system of taxation (or source-based system) was replaced with one based on worldwide incomes for resident companies‚ including resident branches of foreign companies. In order to preserve some of South Africa’s appeal as an "off-shore" location for international headquarters‚ a separate regime for non-resident International Holding Companies (IHCs) is maintained which allows for income from foreign subsidiaries
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PEST Analysis The PEST analysis is used in this report to evaluate the political‚ economic‚ social and technological aspects of the macroeconomic environment in the targeted market‚ Russia. This study helps to frame the basis for the decision-making about a possible market entry. Thus‚ it is of vital importance to scrutinize the macroeconomic environment as part of the market research. Political and Legal Aspects According to the Russian 1993 Constitution‚ Russia is a democratic federative state
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Breast Implants Breast implants seem to be a quick easy fix for someone who may think that they are not meeting up to the ideal body image of today. With all of the different things influencing women‚ especially the media‚ how would they ever be able to view their body as sufficient or even adequate without any alteration? Would it be possible for breast implants to really solve the issue of having a negative body image? After a woman gets breast implants‚ where would the unnatural enhancing
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periodontics and dental implants. The following will tell you everything you want to know about dental implants and how they can improve your oral health and your self esteem. What Are Dental Implants? A dental implant is basically an artificial tooth root. It is placed into the jaw. Once placed‚ this artificial root will hold a bridge or replacement tooth. The birth of dental implants as they are known today were created by an orthopedic surgeon Per-Ingvar Branemark in 1952. Dental implants are considered
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especially while chewing. For some of these patients‚ the answer is dental implants – but not everyone can afford them. This is just one reason why many dentists‚ including Evans Diane M DDS in Rochester‚ offer mini implants instead. While they share some similarities‚ mini implants are often preferable to their conventional counterparts. What Are Mini Implants? Mini tooth implants are much smaller than conventional implants –roughly speaking‚ they’re about the width of a toothpick. Dentists often
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Table of Contents Introduction to Fast Food Industry in Bahawalpur 1 PEST ANALYSIS 1 POLITICAL 1 ECONOMICS2 SOCIAL / CULTURAL 2 TECHNOLOGY 2 SOURCES OF INFORMATION3 Introduction to Fast Food Industry in Bahawalpur Today‚ eating out definitely is part of modern lifestyle‚ or can be said as necessity of modern age. Fast food is mainly targeted to youngster who is providing the fast food Restaurant the most revenue. The high fat foods taste good to these youngsters‚ which in turn
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INTRODUCTION OF TELECOMMUNICATION INDUSTRY Telecommunication is the transmission of messages over significant distances for the purpose of communication. In the modern age of electricity‚ telecommunications has involved the use of electric means such as the telegraph and telephone‚ the use of microwave communications and the use of fiber optics. The telecom industry plays an important role in the world economy and global revenues in 2008 were ~USD 4 trillion‚ expected to grow at a steep 11%
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