PEST Analysis We carry out a PEST analysis to examine political‚ economic‚ social and technological factors on our business and we can use our findings to take advantage of opportunities that may arise and also be prepared to face possible threats that may come our way. The use of PEST analysis will help our business to effectively adapt to the realities of the new environment and help us to create a marketing plan that will be effective and which will therefore enable our business to compete
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PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / | \ | External Analysis | Internal
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A. Thailand Fashion Industry In the past‚ Thailand is usually a thought of an agricultural country. Only a decade ago‚ its fashion industry has grown rapidly. Thailand has been known from traditions for high-quality fabrics such as Thai silk. In 2010‚ fashion industry contributed more than 17 percent of the nation GDP. It is also the largest manufacturing industry in Thailand with approximately 4‚000 manufacturers. Fashion industry employed more than one million workers. This is one third of
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and train the torso into a desired shape for aesthetic or medical purposes (either for the duration of wearing it or with a more lasting effect). Both men and women are known to wear corsets‚ though women more commonly do. In recent years‚ the fashion industry has also borrowed the term "corset" to refer to tops which‚ to varying degrees‚ mimic the look of traditional corsets without actually acting as them. While these modern corsetsand corset tops often feature lacing or boning and generally imitate
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KAIZEN IN FASHION INDUSTRY [pic] -Different isn’t always better…but better is always different Kaizen plays an important role in any business industry. Be it any business the customer pays only for the value adding process. Therefore any other processing step which does not add value to the final product is an additional cost and must be eliminated. You may be following the latest
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PEST POLITICAL ECONOMIC Over the years‚ the Philippines has gone from being one of the richest countries in Asia to being one of the poorest. It has experienced growth and development since World War II. The current administration under President Gloria Macapagal-Arroyo is aiming for a more rapid growth in the coming years. In 2004‚ the Philippine economy grew by 6.1% surprising everyone. In 2005‚ the Philippine peso appreciated by 6%‚ the fastest in the Asian region for that year
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The PEST Analysis of UK’s Food Producing Industry 1. Introduction This report focuses on PEST analysis of UK’s food producing industry and giving some particularly essential ratios of some food producing companies. With the diversification of economic and geography environment‚ food producing companies‚ especially multinationals need to consider more about what situation they will be in and what barriers they will meet. The main work of this report is to identify what will influence the
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ESSAY The Licensing in Fashion Industries. 1.1 What is the meaning of licensing agreement? The verb to license is synonymous of give permission. A licensing agreement is an authorization to use licensed material granted by a party named: Licensor to another party called: Licensee. This is a contract between this two parties. The purpose of a licensing agreement is the authorized use of the licensor’s trademark‚ by the licensee‚ specified in the terms of the contract. We know two different
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Animals in the Fashion Industry Imagine being taken from your family‚ to a cold‚ dark place where you are locked up‚ with no room to move‚ in a small cage. You are taken every once in a while to get your hair shaved off‚ and things rubbed into your skin that could potentially make your hair never grow back‚ or it burns you and makes your skin bleed. Or maybe you get a substance put into your eyes and are kept with that substance in your eyes for two weeks and you go blind‚ or maybe you are being
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PEST Analysis Leader:Penelope贺朋旭（会计103） Deccember 2010 PEST Analysis Potical Factors • China is a communistic country‚ and it is steadier than some country which always has some war‚ anarchy and so on‚ which is adapted to the development of car companies. • Chinese goverment encourage overseas company to operate in China‚ such as derating‚ lower lending rate… • Chinese rule is strict for car purchaser and owner. For example Beijing government claim that
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