Slide 1: THE IMPACTS OF GLOBALISTION IN HOTEL INDUSTRY AND ITS NEGATIVE EFFECTS Slide 2: In the 21st century ‚ with the increasing levels of globalization in hotel industry‚ hotel companies will need to learn different management approaches to survive and develop in environmental circumstances with high levels of uncertainty as well as understand the implication of future impacts‚ both positive and negative‚ of the changing environment in which they operate. As international trade and business expand
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PEST Analysis We are going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse the organization (Nestle Milo) operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organization operates and identifies how it should influence marketing decisions. Political Factors The actions
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PEST ANALYSIS What is PEST Analysis? A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. It is very important that an organization considers its environment before beginning the marketing process. In fact‚ environmental analysis should be continuous and feed
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the basis of PEST analysis launch a Pakistani product in Belgium? In order to launch a Pakistani product in foreign country we have to look macro economic conditions of that country. There are different accept and measurement. As to market Pakistani product certain thing are important for instance culture‚ area‚ age‚ group‚ buying power‚ availability of raw material etc. Macroeconomic play vital role to sell a product in any country of the world. In macroeconomic PEST analysis is very important
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tais como: clientes externos‚ agentes e distribuidores‚ fornecedores‚ a competição‚ etc. 3. Factores macro-ambientais‚ tais como: Poderes Políticos (e legais)‚ poderes económicos‚ Sócio-cultural e Tecnológicos. Estes são conhecidos como factores PEST. [pic] Factores Políticos A área política representa enorme influência sobre as regras empresariais‚ e o poder de compra de clientes e outras empresas. Você sempre deve considerar factores como: 1. Quanto estável é o ambiente político? 2. Poderão
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The hotel industry in India is going through an interesting phase. One of the major reasons for the increase in demand for hotel rooms in the country is the boom in the overall Economy and high growth in sectors like information technology‚ telecom‚ retail and real estate. Rising stock market and new business opportunities are also attracting hordes of foreign investors and international corporate travellers to look for business opportunities in the country. Hotel industry is also inextricably
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A LEVEL OF ACHIEVEMENT BUSINESS STUDIES A LEVEL RESOURCES. Issue 3 Sept 2004 Page 1 PEST Analysis A PEST analysis examines the Political‚ Economic‚ Social and Technological environments that affect industries and companies. (PEST analysis is also known STEP analysis). It is now recognised by marketing professionals that in the longer term survival and success of a business is dependant upon the external environment a business operates within. It is not enough to say we have the right marketing
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Sustainability in the Hospitality Industry and What the Future Holds In the 1970’s‚ most hoteliers weren’t concerned with environmental conservation or social enhancement programs. The catalyst for change in these attitudes began with a major energy crisis in the United States during the 1970’s which drove up energy prices and limited the spending capabilities of consumers and business owners alike. Due in large part to the limited supply of energy‚ the hotel industry began employing programs and techniques
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In general‚ the hotel industry in Malaysia experienced an encouraging growth rate in 1994. The industry recorded a significant growth of 64 percent in tourism receipts‚ from RM5.1 billion generated in 1993 to RM8.3 billion in 1994. Malaysia will be hosting the Commonwealth Games in 1998. In addition‚ the new Kuala Lumpur International Airport in Sepang when completed‚ will cater for 25 million passengers per year and help establish Malaysia as a major centre for international air travel in the region
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PEST Analysis We carry out a PEST analysis to examine political‚ economic‚ social and technological factors on our business and we can use our findings to take advantage of opportunities that may arise and also be prepared to face possible threats that may come our way. The use of PEST analysis will help our business to effectively adapt to the realities of the new environment and help us to create a marketing plan that will be effective and which will therefore enable our business to compete
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