PEST Analysis A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: * Political * Economic * Social * Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors. A PEST analysis fits into an overall environmental scan as shown in the following diagram: Environmental Scan | / | \ | External Analysis | Internal
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MARKET STUDY Market Study of Hotel and Resort Sector in Malaysia Malaysia’s hospitality industry is experiencing healthy growth in hotel openings and hospitality-related services through the steady flow of business travelers‚ tourists and popularity as a MICE (Meeting‚ Incentives‚ Conventions‚ Exhibitions) venue. Malaysia’s advantage in this sector lies in good value in terms of costs compared to the rest of the region‚ its diversity of natural attractions such as beaches and mountains as well as
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PESTAL Analysis of Serena Hotel Political Pakistan has experienced many political upheavals during the last year of a century and the one thing‚ which the country was lacking‚ is political stability. This had a direct effect upon the policies of the businesses especially hotels management. Although tourism growth was affected all over the world after the 9/11 incident‚ and it had a far reaching negative impact on Pakistan’s economy in general and Gilgit Baltistan in particular‚ as its economy
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INTRODUCTION This chapter identifies the main external influences on the UK market for private security and fire protection‚ using the four headings of a PEST analysis: political‚ economic‚ social and technological. Where such influences have more than one dimension‚ they are considered under the heading that is considered to be the most relevant. POLITICAL FACTORS The Terrorist Threat Precautions against terrorist attacks have been stepped up since the events of 11th September 2001‚ and
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Title: International hotels are entering Indian market:... national and international hotela are being developed in india..India is ranked fifth among the world’s tourist hot spots‚ growing at 8.8% annually‚ according to the World Travel and Tourism Council report‚ with a huge inbound and outbound potential from the country‚” says Chanin Donavanik‚ Chief Executive Officer of Dusit International. Hotel Industry in India has witnessed tremendous boom in recent years. Hotel Industry is inextricably linked
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INTRODUCTION TO THE HOTEL INDUSTRY According to the British laws a hotel is a place where a “bonafied” traveler can receive food and shelter provided he is in a position to for it and is in a fit condition to receive. Hotels have a very long history‚ but not as we know today‚ way back in the 6th century BC when the first inn in and around the city of London began to develop. The first catered to travelers and provided them with a mere roof to stay under. This condition of the inns prevailed for
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in the Hotel Industry The Indian Hotels Company The Indian Hotels Company and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces‚ recognised as one of Asia’s largest and finest hotel company. Incorporated by the founder of the Tata Group‚ Jamsetji N Tata‚ the company opened its first property‚ The Taj Mahal Palace Hotel‚ Bombay‚ in 1903. The Taj‚ a symbol of Indian hospitality‚ completed its centenary year in 2003. Taj Hotels Resorts and Palaces comprises 59 hotels at 40 locations
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PEST POLITICAL ECONOMIC Over the years‚ the Philippines has gone from being one of the richest countries in Asia to being one of the poorest. It has experienced growth and development since World War II. The current administration under President Gloria Macapagal-Arroyo is aiming for a more rapid growth in the coming years. In 2004‚ the Philippine economy grew by 6.1% surprising everyone. In 2005‚ the Philippine peso appreciated by 6%‚ the fastest in the Asian region for that year
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The PEST Analysis of UK’s Food Producing Industry 1. Introduction This report focuses on PEST analysis of UK’s food producing industry and giving some particularly essential ratios of some food producing companies. With the diversification of economic and geography environment‚ food producing companies‚ especially multinationals need to consider more about what situation they will be in and what barriers they will meet. The main work of this report is to identify what will influence the
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management Hospitality management‚ in hotel and restaurant management‚ is a very interesting and challenging program‚ which has become a popular career choice for most of the young generation in this century. This is a diploma program‚ which provides students the opportunity to become an excellent manager in the hospitality industry. The program is divided into four semesters. The first two semesters focus on basic managerial skills and the hospitality industry. In these semesters‚ students will learn
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