The Indian Car Industry By Shyamala Mathan Sankar 2006 A Dissertation presented in part consideration for the degree of MA Marketing. 1 Consumer Perception of Global vs. Local Brands: The Indian Car Industry Abstract Key words: Consumer Perception‚ Global brands‚ Local brands‚ consumer preference‚ Country-of-origin‚ foreign brand‚ globalness‚ Consumer ethnocentrism. This study examines consumer perception of global brands vs. local brands in the Indian car industry. Consumer
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Himanshu Talwar Mayank Dubey Pranay Sharma Naval Taneja Mohkar Kunal Industry of Travel Equipments “An Analysis of the Product‚ Place‚ Price & Promotion Strategies of VIP‚ Samsonite & Safari in India during 2006-07 and Recommendations thereof” ICFAI Business School Bangalore Group 5 Date: 18th December 2007 “The report
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METHODOLOGY 18 5 DATA ANALYSIS 20 6 6.1 6.2 FINDINGS Main factors affecting Gold Globally Top factors affecting Gold in India today 24 7 CONCLUSION 28 8 ANNEXURE 29 9 BIBLIOGRAPHY 39 INTRODUCTION Structure The gems and jewellery industry occupies an important position in the Indian economy. It is a leading foreign exchange
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1. INTRODUCTION Indian domestic leather goods market is estimated to be worth Rs 16‚300 crore and is expected to grow at a CAGR of 20%. Domestic footwear market is estimated to be over Rs 15‚000 crore in value terms and has grown at the rate of 8.8% over the last couple of years. Men’s footwear accounts for almost half of the total market‚ with women’s shoes constituting 40 percent and kidsʹ footwear making up for the remainder. The domestic market is substantially price driven‚ with branded footwear
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ANALYSIS OF INDIAN TOURISM INDUSTRY This sector is one of the most crucial sectors of the economy in the country. It is not only a significant contributor to GDP and foreign exchange reserve of the country‚ but also it provides widespread employment. Tourism sector can also be considered the backbone for allied sectors‚ like hospitality‚ civil aviation‚ and transport. Sensing the importance of the sector‚ Indian Government has invested abundantly in the past for infrastructure development. It
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Industrial Analysis on Footwear Industry 2010 9/15/2010 1. Indian Footwear Industry 1.1 Overview The Indian market for footwear includes all producers of non-cleated‚ rubber and plastic footwear designed in style or for use. The industry is a collection of smaller‚ segmented‚ yet often overlapping markets‚ defined by both the price and the purpose of the shoes. For instance‚ there are mini-markets for shoes designed for each of many sports and other purposes: basketball‚ running‚ walking
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Analysis of Automobile Industry Industry Definition An Automobile‚ a wheeled passenger land vehicle which is self-propelled‚ i.e.‚ has its own engine and which‚ by its discovery‚ put the horses to rest and changed the way of living for the mankind. The automobiles (with examples) are classified as follows: 1. 2-Wheelers These are of 5 types: 1. Motorcycles: Bajaj Pulsar‚ Honda Unicorn‚ Honda Shine 2. Scooters: Honda Activa‚ Kinetic Zoom‚ Bajaj Chetak 4S 3. Scooterettes:
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The herbal cosmetics industry is “driving growth in the beauty business” in India and is expected to grow at a rate of seven percent as more people shun chemical products in favour of organic ones. “During the last decade‚ the herbal beauty care business has actually driven the growth of the beauty business in India. The emphasis has been on the spectacular growth of the herbal and ayurvedic beauty products business‚” beauty expert Shahnaz Husain told IANS. She was the first to introduce the
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time off Severity of the disease. 4. High non-medical costs. criteria examples home economy economy trends overseas economies general taxation taxation specific to product/services seasonality issues market/trade cycles specific industry factors market routes trends distribution trends customer/end-user drivers interest/ exchange rates international trade and monetary issues criteria examples lifestyle trends demographics consumer attitudes and opinions
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SWOT Analysis. Definitions of SWOT profiling‚ SWOT intelligence analysis‚ SWOT tools‚ matrix‚ templates and utilities. Strengths‚ weaknesses‚ opportunities and threats analysis. SWOT analysis definitions‚ descriptions‚ SWOT templates‚ examples and explanations. SWOT profiling & analysis in market & competitive intelligence. Tools and utilities in support of final SWOT analysis. Winword templates‚ screen shots‚ PowerPoint slides and word files. A standard marketing tool for market and
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