PEST and SWOT analysis of AirAsias international business operations 1.1Background AirAsia was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia. Now‚ AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The leading low fare airline in the Asia - AirAsia has been expanding rapidly since
Premium Airline Low-cost carrier
in Introduction to Information Systems Management 1 Today’s Business Environment • Characterized by: − Rapid Change − Complexity − (Social) Global Economy − Hyper-competition − Customer Focus • Businesses face pressure to produce more with fewer resources Organizational Responses • • • • Pressures provoke proactive and reactive organizational responses. Business responses to pressures may involve use of Information Technology and Information Systems. In some cases
Premium Electronic commerce Data management Supply chain management
Chapter 4 Knowledge Representation question and answers 1. Consider the following statements a) Reema is a super star. b) All super stars are rich. c) All rich people have fast cars. d) All fast cars consume a lot of petrol. Use predicate logic and inference rules to draw the conclusion “Reema’s car consumed a lot of petrol”. a. List any two knowledge representation techniques. b. Write Modus Ponens rule. c. Define disjunctive normal form with suitable
Premium Logic Quantification
Restaurant PEST Analysis: A PEST analysis is a business tool that can help determine the macroeconomic factors that will impact a business. Specifically a PEST analysis measures the political‚ economic‚ social and technological factors that impact a business. A PEST analysis of a restaurant can be useful for determining if the environment is appropriate for such a business. Political Factors * Political factors deal with the degree to which the government influences and controls businesses. For
Free Economics Macroeconomics Health
for the first time in 20 years. Because of this Tesco needs to use a PEST (Political‚ Economic‚ Social and Technological factors) analysis as it will allow the business to build their vision for the future and help them to avoid further decreases in profit. Good use of PEST Analysis would also help Tesco to avoid taking further action that would result in failure for reasons beyond their control e.g. the recession. PEST analysis is used to analyse business markets‚ industries‚ segments or the whole
Premium Online shopping Unemployment Tesco
Depends on your company. For a more accurate PEST analysis‚ it’s best to consider your company’s structure‚ product‚ and strategy. Anyway‚ here’s a very simple PEST analysis. Political - Vietnam is a Single Party Communist State. There is more likely to be higher government control and less autonomy for the organization wanting to enter the Vietnamese market. However‚ on the good side‚ Vietnam is more likely to have relatively greater political stability. Would be advisable to form good relations
Premium Marketing Communist state Vietnam
ALL Questions. 1. What is the difference between information technology and information systems? Describe some of the functions of information systems. In your answer include two examples of information technologies and two examples of information systems. Information technology is the use of computer hardware‚ software and associated technologies to process data and achieve company’s business objectives. Some examples of information technologies include mobile computer devices such as PDAs as well
Premium Decision theory Information systems Decision support system
PEST ANALYSIS The market environment is a marketing term and it refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Company‚ its suppliers‚ distributors‚ and its competitors are also impacted by what is happening in the world. To succeed therefore‚ it is necessary to continuously monitor‚ anticipate‚ and adapt‚ to that environment‚ and wherever possible‚ shape that environment. The
Premium Mobile phone Social class
Management Of Information Technology B0049HNHN0812 BA1 (August 2012 ) SHARON YULL TABLE OF CONTENTS term of reference 2 Introduction 2 task # 1.0 DISCUSS E-COMMERCE AND M-COMMERCE 3 2.0 ANALYSE THE E-COMMERCE AND M-COMMERCE 4 3.0 “PURE CLICK” AND “BRICK AND CLICK” 6 4.0 CASE STUDY: E-COMMERCE IN ORGANISATION 7 Conclution 10 reference 10 appendices 11 term of reference This report is based on course work and it is commissioned for Sharol Yull. Introduction This report
Premium Electronic commerce
will be providing a detailed analysis of the existing Budget Hotel market‚ and how to improve the competiveness of the Travelodge UK‚ the second largest Budget Hotel chain in the United Kingdom‚ Second Premier Inn. This report will contain the following‚ a profile of the organisation’s current target market‚ which will include demographic‚ psychographic‚ geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most
Premium Hotel chains Hotel Hotels