PESTEL analysis of the macro-environment There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between: • Political factors. These refer to government policy such as the degree of intervention in
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“What’s All the Hype over the iPhone 5” Apple created more headline news by releasing the iPhone 5 on September 21‚ 2012. The iPhone 5 wows customers with its new sleek design‚ 8 mega pixel “iSight” camera‚ 4-inch Retina display and its ultra-processor. The iPhone 5 has an A6 chip that Apple says is powerful but not hungry. Apple claims its new product includes speed‚ durability‚ and extraordinary convenience for its consumers. Gizmo-Bird.com reported that the IPhone 5 sold 5 million unit sales
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PEST ANALYSIS | | Political | Economical | * Although my parents upbringings were very different in terms of location (my father in Britain‚ my mother the Philippines) both grew up under controversial political powers. My father under the conservative influences of Margaret Thatcher and my mother under the notorious dictatorship of President Ferdinand Marcos and his wife Imelda. * Because of my grandfathers successful career for which he was rewarded with financial comfort‚ his political
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ENG 101 3/14/2012 Iphone vs. Android What do people look for when purchasing a smart phone? What are some of the major selling points that convince consumers that iphones are better than androids or vice versa? Some people would argue that the two are different in many ways. But when looking closely at the new Iphone 4s and the Android sells you can see that there are minimal differences. The Iphone 4s’s icon interface is simple to understand and to operate. The rows of icons allow easy access
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2.1. Political Environment The Indonesian government plays a significant active role in business. Since May 1998‚ after Suharto resigned‚ the country has transformed itself from a controlling system into a democratic one (Indonesia Country Brief‚ 2008). Australia also has legal and political stability. Therefore‚ Jurlique will face no difficulty in establishing its business into Indonesia since both countries political parties seek to promote growth and encourage investment and trade‚ including
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Political Singapore government has always been in favour of the tourism sector. In fact‚ Singapore Tourism Board (STB) launched a $90million BOOST (building on opportunities to strengthen tourism) for the tourism sector). The initiative help pushed the industry through tough times by assisting MICE (Meetings‚ Incentives‚ Conventions‚ Exhibition) companies to alleviate their business costs (Singapore Tourism Board‚ 2009). Not too long ago‚ the Singapore government cooperated with Indonesia to develop
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[pic] |criteria examples |Political |Economical |criteria examples | | |Antitrust law (Avoid communications with |Businesses are affected nationally and | | |ecological/environmental |PPG competitors to the extent possible) |globally |home economy | |current legislation |PPG is
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PHASE 2: IDENTIFY THE POSITIONMENT Positioning (target and needs) Target - All professionals - All Business companies: * Small and medium-sized enterprise * Large companies * Multinationals Characteristics - Average and high income - Travel minimum 3 times a year for one to two weeks - Like comfort and access to all business facilities at affordable prices Segment We choose 3 segments: * Primary segment (A): business tourist * Secondary segment (B): conferences
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1: There are five business segments of the Walt Disney Company) 3. External analysis: Basically‚ there are three terms for analyzing the external environment: macro-environment‚ industry and competitive analysis (‘PEST Analysis’‚ 2004). In this essay‚ a specific method PESTEL analysis will be mainly applied to elaborate the external environment of the Walt Disney Company. 3.1 PESTEL Analysis: Table 2： PESTEL Analysis: Political Tax benefits for the animation industry Tourism policy Facilities
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The competition between android devices and iphone devices is one of the most rivalrous and talked about in the mobile market. Both sides could argue for days on which device is better than the other. We are going to go into deep discussion about why androids are superior and why you should choose it over iphone. Androids have the ability to be fully customizable‚ while iphone offers limited customization. Second‚ Apple phones and Android phones have different operating systems‚ iOS (Apple) and OS
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