MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline‚ business position‚ potential and direction for operations. In analyzing the macro-environment‚ it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring
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Consumer’s Don’t Know About Their Food? "The way we eat has changed more dramatically in the past 50 years than in the previous 10‚000 years." Food‚ Inc. is a documentary film directed by Robert Kenner in 2008. In the film it’s pointed out that one of the important changes in what we eat is that our food supply has been flooded with sugar and other refined carbohydrates. "Food‚ Inc." is about how these and other changes came to be‚ and the little-known state of our present food system. This film has multiple
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Food Inc. Food Inc.‚ a 2008 documentary film directed and produced by Robert Kenner‚ exposes the secrets about how food is processed. Robert Kenner is famous for exposing facts and controversies that are rarely discussed. He is also known for his authenticity and his desire to reveal the truth. Kenner has received several awards for his films. Food Inc. even influenced some food policy decisions. His documentary‚ Food Inc.‚ talks about the industrialization of the food system in America. The documentary
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the Situation: 1. Institutions have complete power of the food industry. They have the ability to make decisions on everything we consume. For most of America‚ the food industry is unknowingly controlled by only a few major institutions. Due to having complete power‚ these institutions are able to create the illusion of options‚ but in reality‚ the millions we spend of food each year end up in the hand of the same few institutions. 2. Food‚ Inc. was delivered to its audience in the form of a documentary
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PEST ANALYSIS PESTLE stands for “Political‚ Economic‚ Social‚ Technological‚ Legal and Environmental” and is used for business and strategic planning‚ marketing planning‚ organizational change‚ business and product development and research reports. By understanding these external environments‚ organizations can maximize the opportunities and minimize the threats to the organization. PEST Analysis Fast Foods The various Political‚ Economic‚ Social and Technical factors that a firm needs to
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Food Inc. The movie‚ Food Inc.‚ again‚ I was not surprised by most of the information that was presented. Most of our food is pumped with antibiotics causing naturally bacteria to become resistant or has been genetically modified by major corporations. It was constantly preached at my undergraduate college to be “green” in all aspects of life‚ buy local‚ eat organic‚ recycle and so on. So‚ it was this was not a shock. While‚ I was watching the Food Inc.‚ I did find it interesting the interaction
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4.3.1.1 Rivalry among existing competitors In foods and beverages industry‚ the average level of profitability is primarily influenced by the rivalry among existing competitors already in the industry. Companies falling into this sector include Cadbury Plc.‚ Coco-Cola‚ Heinz‚ Hershey‚ Kellogg‚ Pepsi Co.‚ Starbucks‚ and etc. It is characterised by strong competition and the existing firms constant seek to increase their competitiveness and market share (Hathaway et al. 2006). To increase sales
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wondered where your food comes from? If you have then you are not the only one. American Film producer/director‚ Robert Kenner‚ in his academy award winning documentary Food Inc. he takes a deeper look into the food industry‚ and uncover the “veil” that most Americans do not want to see. Some people think that our food still comes from small farms in the corn belt of America‚ but sadly that is not the case anymore. Due to the rapid increase in population‚ mass production of food is essential to feed
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In this documentary‚ this shows the reality of this world in an aspect of consumerism. Currently‚ there are more opportunities for people of high society‚ which for the poor. This documentary called Food Inc.‚ reflects the reality of this consumerist society. Most products on the market contain antibiotics to increase the size of fruits or vegetables. Also‚ in the case of animals they are injected with hormones to alter muscle mass and obtain more meat. Poor people do not have enough economic resources
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Organic Farming or Factory Farming? In the documentary‚ Food Inc.‚ director Robert Kenner reveals the truth of factory farming and organic farming. In the film‚ he interviews an organic farmer‚ Joel Salatin‚ who owns Poly Face Farm‚ in Swoope‚ Virginia. Salatin believes that animals should be fed with grass instead of corn. Corn is a natural resource that both the factory farm and organic farm uses. Factory farming use corn because it is cheap‚ easy to grow‚ and makes the animals fat very fast
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